While white hat SEO focuses on improving user experience, black hat SEO relies on manipulating Google's algorithm to boost rankings. Simply put, if a tactic is designed to fool Google into believing that a site provides more value to users than it actually does, it is deceptive — and it is black hat SEO..
White hat SEO is important because search engine results would be chaotic without it. Without rules to guide the internet, website owners would have to rely on outdated SEO techniques to rank on search results pages. Users would also have to sift through a slew of irrelevant sites to find what they're looking for..
A White Hat SEO technique, on the other hand, refers to using strategies that target a human audience rather than attempting to hack a search engine algorithm. Any good SEO campaign will prioritize White Hat SEO, quality content, and link building as the foundation of their strategy..
Search Engine Results Page (SERP) The page returned by a search engine after a user enters a search query. Search engine results pages (SERPs) typically include paid search and pay-per-click (PPC) ads in addition to organic search results..