White hat SEO is a tactic that violates search engine policies and is used to raise a site's position in search results. These dishonest methods don't provide a solution for the searcher and frequently result in a penalty from search engines. Keyword stuffing, cloaking, and the use of secret link networks are examples of black hat tactics..
Spamming is an example of a black hat SEO method that involves altering search engines' perceptions of a Web page's relevance in ways that are frequently against their rules. Examples of black hat SEO include spamming blog comments, hidden text, and cloaking..
Black Hat SEO is still practised, continues to be quite successful, and is earning a lot of people money. The disadvantage is that it violates all moral standards, harms the reputations of companies, results in manual sanctions, and finally results in the blacklisting of thousands of websites..
White hat SEO, in general, refers to any technique that raises your search rankings on a search engine results page (SERP) while preserving the integrity of your website and abiding with the terms of service of the search engines. These strategies adhere to Google's guidelines..
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Black hat Because without it, search engine results would be disorganised, SEO is crucial. Website owners would rely on outmoded SEO techniques to rank on the search results pages if there were no standards to govern the internet..