By exposing your advertisement to more people, these objectives' main goal is to increase public interest in your company. In order to reach as many members of your target audience as possible, awareness objectives optimize for impressions..
KEY PERFORMANCE METRICS AND INDICATORS FOR FACEBOOK
A Facebook KPI, also known as a metric, is a performance indicator used to monitor certain aspects of a Facebook Fan Page, a particular campaign, or shared content. The success and value of your business on Facebook are determined by these indicators, such as Impressions, Reach, and Engagement..
We advise selecting one that occurs at least 50 times per week when optimizing for conversions. We require that many for our system to learn from. To get you the best results, our system needs to learn how to deliver your advertisement to the appropriate audience at the appropriate time..
The majority of the marketers we surveyed concur that this is the ideal audience size, with 33% claiming that FB ad audiences of 75,000 or more are optimal..
With Facebook currently ranking as the third most visited website in the world, behind only Google and YouTube, Facebook ads continue to be one of the most effective marketing strategies for companies. Even though Facebook may not be the unstoppable force it once was, you shouldn't write it off just yet..