A large unfiltered sample of actual Google search requests is accessible through Google Trends. It is aggregated, categorized (to determine the subject of a search query), and anonymized (no one is personally identified) (grouped together)..
It is incredibly helpful to be able to research the popularity of different search intents using Google Trends because it allows you to further refine the keyword data by segmenting it by Search Type. When a searcher is intensely focused on a particular type of intent, Search Types can provide you with insights into that searcher..
With the help of Google Trends, a free data exploration tool, marketers can better understand what their target audiences are thinking and curious about in the present..
Google Trends: 5 Ways to Use It to Produce Better Content
Although Google Trends data is reliable, you should be aware that Google is one of its data sources. You must determine whether Google's accuracy is sufficient for your use case. It will be more accurate to use keyword research for SEO purposes rather than to forecast upcoming trends, for instance..