Expertise, authority, and trustworthiness
Google wants to be as certain as possible that they are recommending sites with a high level of expertise, authority, and trustworthiness — hence the acronym E-A-T! It is Google's method of protecting searchers from low-quality content that may be harmful to a searcher..
Expertise, Authoritativeness, and Trustworthiness (E-A-T) is not an update or an algorithm. It's a fundamental principle. It first appeared as an extremely important rating factor for employees in Google's Search Quality Rating Guidelines..
The most important SEO tasks are as follows:
The letters E-A-T- stand for expertise, authority, and trustworthiness. It is based on Google's Search Quality Rater Guidelines, a 168-page document used by human quality raters to evaluate the quality of Google's search results..
There is no "E-A-T ranking factor" in the sense that there is no measurable E-A-T score or rating that will affect your search rankings. Finally, E-A-T is a concept rather than a ranking factor. However, the E-A-T framework represents very real signals that Google evaluates for ranking purposes..
Expertise, Authority, and Trust (E-A-T) are three factors that Google uses to determine how much trust it should place in a brand or website..
Here is your E-A-T Checklist, which includes 7 Ways to Improve Your Website's E-A-T Tell Visitors Who You Are.
Expertise, Authority, and Trustworthiness are abbreviated as E-A-T. The idea stems from Google's Search Quality Rater guidelines, and it gained popularity following the infamous Medic Update in August. E-A-T is one of the factors that Google considers when determining the overall quality of a web page..
How to Improve Your Google E-A-T
E-A-T stands for Expertise, Authority, and Trustworthiness. E-A-T is built into Google's algorithm and the Search Quality Evaluator Guidelines..