You may often communicate with consumers and website visitors by using email marketing. Proven customers also value being informed about new items and promotions. According to studies, acquiring a new client is five times more expensive than keeping an existing one..
Yet, developing a connection of mutual warmth and trust with your readers is the most significant result that a well-designed email marketing programme produces..
Email marketers will need to develop new abilities in 2023 in order to fully utilise AI as it becomes more prevalent. The ability to influence and teach AI to serve strategic goals will soon be more crucial than knowing how to write effective subject lines or when the best time is to send emails..
Because it allows users to communicate information in letter format and potentially take the place of traditional postal methods, email is crucial for communication. Emails, which frequently contain text, documents, and multimedia like images and videos, might be more useful for communication..
Here are a few figures that demonstrate the effectiveness of direct mail marketing because some individuals are always interested in the numbers: According to a recent poll of marketers conducted by Lob, 67% of marketers believe direct mail offers the greatest Return of any medium they utilise..