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Marketers use email marketing to deliver material and run promotions in 87 percent of instances. Marketing via email is utilized by more than 80 percent of companies to retain their customers. These figures show the significance of email marketing in the current digital age. It's getting more and more well-known with each passing year, and there are legitimate motives for this. The best part is that, along with its benefits, it also offers a variety of options available for executing emails for marketing purposes. Which is the most effective and which is the most harmful? When it comes to selecting the right marketing tool for email, This dilemma afflicts all marketers.

Don't be worried anymore. This problem has been completed for you. This blog will present to you the best email marketing tools that are well-known for their beneficial capabilities and are employed by trustworthy businesses across the globe.

1. ActiveCampaign

• This tool for marketing via email is extremely well-liked by small-sized companies. More than 130,000 customers have put their trust in this program and use it regularly to manage their email marketing campaigns. It's simple to use, inexpensive, and has a lot of functionality for users. Its prices are 1/10 in comparison to other email marketing applications, with prices starting at $9 per month.
• In contrast to other email marketing platforms, this platform does not require costly consultants to manage your email marketing campaigns. Anyone can create effective emails using its 500+ email automation recipe.
• Many email marketing tools provide A/B testing; however, ActiveCampaign is a step ahead. It lets you perform an A/B split-test, an extremely powerful feature that allows marketers to test any aspect of email marketing at the smallest scale. It can help improve the effectiveness of email marketing and autopilot mode.
• It's also regarded as a comprehensive sales and automated marketing tool. It includes an integrated CRM that allows small companies the ability to handle their sales as well as live chat. Additionally, it provides the 125+ email templates available as well as 800+ integrations. Goals are tracking and landing pages development capabilities, customized reports, predictive content, SMS, and personalization of the web.

2. Benchmark

• If creating appealing email designs is your main goal, you can't beat the visual appeal of Benchmark. It is widely regarded to be the top email marketing platform for agencies, where the aesthetic appeal of email campaign marketing is of prime importance. Furthermore, it gives the best user experience that can help create a great impression with targeted audiences.
• While it's not widely known, Its impressive features, simple and user-friendly email automation software, and reasonable pricing make it different from other software.
• Additionally, it provides visual email builders with over 1500 integrations, marketing automation, sign-up forms, A/B testing landing pages, reports as well as polls and surveys—lots more.

3. Sendinblue

• This marketing tool for email is most well-known for its transactional emails. It's an automated email that is used to facilitate a transaction that has been agreed upon between the sender and recipient. It is distinct from emails that are marketed to customers. Transactional emails are emails that are customized that are activated when a specific action is performed. For instance, a password reset triggers delivery information or receipts.
• Sendinblue operates its servers within the European Union. This is unique since it aids in maintaining compliance with GDPR to the highest possible degree and therefore guarantees the best results with no legal concerns.
• One of the key performance indicators of an email marketing campaign is the delivery rate. This email marketing platform, with its robust API, guarantees high deliverability (approx. 98%).
• This email automation program includes chat as well as SMS, sign-up form pages for landing, Facebook ads, and more.

4. GMass

• This mass email marketing program allows you to break through Gmail's sending limit. It's paid subscription that allows you to email automated messages to thousands of clients all at once.
• You can pull reports on the campaign level from this tool to track email marketing and examine the number of emails opened, clicked, responded to, bounced, and so on. This can help in assessing the efficacy of your email marketing campaigns.
• Email personalization and mail merging, automated follow-ups and email list building chat and knowledge base, and behavior-based email campaigns.
• The software is considered to be suitable for freelancers as well as small companies as well as mid-sized and larger businesses. It's trusted by more than two million customers across the globe.

5. MailChimp

This tool allows marketers to create highly targeted, customized, and targeted emails across the globe. It's a single-stop solution to satisfy a wide range of essential marketing requirements.

These unique features make this email marketing tool very popular.

• Inbuilt Marketing CRM
• Audience Dashboard
• Allows Segmentation & Personalization
• Free Email Templates
• Subject Line Helper
• Reports & Analytics
• A/B Testing
• Smart Recommendation
• 24/7 Support
• 250+ App Integration

It is among the most trusted software for email marketing that can be used to improve the effectiveness of marketing and achieve more profitable business results. The greatest benefit of this software is that it permits users to use the majority of its features for no cost.

6. Autopilot

• This tool for automating emails is ideal for those who need to develop an efficient and reliable email sequence. Anyone who has previously worked on creating sequences of email automation knows how difficult it can be to complete this task. With Autopilot, it is possible to handle this task in a fun manner by using emojis, stickers, and explanations. It also makes it easier for your team members to develop sequences.
• If your email sequence is time-based or trigger-based, this tool for email marketing can complete the job faster than other email marketing software.
• Additionally, it permits segmented lists and personalized. This allows you to run emails in a specific method. This makes your marketing more efficient by delivering the right messages to the right audience at the appropriate date. This is done automatically.
• It permits you to collect leads on any blog, website, or application through its form capture capabilities that are universal. So, you don't have to worry about re-building landing pages to gather new leads.
• Provides deep insights and reports for accurate performance evaluation and improved decision-making.

7.HubSpot

HubSpot is considered to be the top email marketing software, specifically for B2B companies. Its top-quality offerings make it a comprehensive marketing and sales platform that is able to fulfill a wide range of business requirements, including email marketing campaigns. The platform comes with a CRM that helps you create landing pages, allows chats, marketing automation forms, chats, and more.

• Simple to build, utilize CTAs alter colors or edit content, select the top templates from a myriad of choices.
• The system supports A/B testing and offers detailed information about campaigns that increase conversion rates.
• Integration with Salesforce can give you additional advantages in lead scoring as well as list segmentation.
• Marketing automation lets you make use of the behavior of each lead to tailor emails, content, promotions, and other outreach on an enormous size.
• Furthermore, you can quickly track Ads that are running through Facebook, LinkedIn, Instagram, and Google. This can help in getting an accurate picture of ROI.

8.MailerLite

• It is regarded as one of the top software for marketing via email since it lets you send out 12,000 emails each month completely free of charge.
• In contrast to other tools for email marketing that are available, this one is a great match for virtually all industries. It doesn't matter if you're working as a freelancer or in any medium or small company; it comes with everything you need to master the game of email marketing.
• Beautiful designs, bulk messaging, and landing page builders built-in photo editor, the capability of split testing A/B help make this marketing email efficient and effective.
• MailerLite gives you complete and accurate reports that include crucial statistics such as opening rates, click rates, unsubscribe rates, and more. It assists in getting precise information about the effectiveness of the effectiveness of a campaign and assists in developing better marketing strategies for the near future.