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YouTube, an American social media and online video sharing platform is owned by Google. Jawed Karim, Chad Hurley, and Steve Chen launched YouTube on February 14, 2005. It is second in popularity to Google. YouTube is home to more than a billion monthly users, who collectively view more than one million hours of video each day. Up to 500 hours of video were uploaded per minute as of May 2019. YouTube was purchased by Google for $1.65 Billion in October 2006. YouTube's acquisition by Google has changed the business model of the company. Instead of generating revenue through advertisements, YouTube now offers paid content like movies and exclusive YouTube content. YouTube Premium, a premium subscription that allows you to watch content without ads, is also available. YouTube and approved creators are part of Google's AdSense program, which aims to generate more revenue for both sides. YouTube reported revenue of $19.8 billion for 2020. YouTube, which was purchased by Google in 2010, has grown beyond its core website to include mobile apps, network TV, and the ability to link with other platforms. YouTube has many video categories, including music videos, video clips, and news. The majority of content is created by individuals. Collaborations between YouTubers and corporate sponsors are also possible. Paramount and Disney Media, as well as WarnerMedia, have created and expanded their corporate YouTube channels in order to reach a wider audience.

YouTube Marketing Benefits

This platform is one of the most powerful marketing channels. Businesses can increase their exposure and reach new customers by optimizing keywords in titles and creating tutorials. Brands cannot predict who will view their videos and when. All people searching for information will find the video if it contains the keywords needed in the title or description. They might then click on the link to purchase the product. Businesses can also add watermarks or company logos to videos to increase brand awareness. Videos appear in Google search results. These videos give companies more visibility and the opportunity to reach more prospects. Leads might view your YouTube content and visit your website to learn more about your products. YouTube will keep your videos on the platform, provided they adhere to its policies and guidelines. YouTube is an international company that allows brands to reach new markets. YouTube helps you attract people from different countries speaking the same language. YouTube offers a way to promote your business effectively. You can promote your business by posting content to YouTube or running preroll ads. These steps will assist you in achieving your goals.

Three YouTube marketing tips

There are many options to increase brand awareness and engagement. Marketers promote their channels in order to increase viewership. Let's see how it can be done.

1. Make sure to come up with catchy titles. An engaging title is important to draw new subscribers to your channel. You can brainstorm titles that will encourage viewers to view your YouTube video. To increase your viewership, it's great to use hyperbole or question-based titles. To be more in touch with their target audience, some people resort to conversational language. It is possible to use the words "best-of" or "how-to" in your heading. Clickbait headlines can be misleading and are therefore a bad idea.
2. Find out what your viewers want and need. You will get more views if your content is relevant to your audience. To create quality videos and offer solutions, you must get to know your viewers. If you're just starting your channel, look at the videos of your competitors to see what content makes them happy. Take a look at the videos with the most engagement, views, likes, and comments. You'll find the most popular topics and video types by doing this.
3. Prepare your thumbnails. To grab customers' attention, you need to create a compelling title and a great thumbnail. You should create your own thumbnail to prevent YouTube from using blurry images as its thumbnail. You can make the most of your thumbnail by including titles that communicate value. Use a consistent font and an original image.

These are the top five YouTube marketing tools.

Canva

You need to make YouTube thumbnails and feature photos that are distinctive in order to attract subscribers. Canva is a great platform to do this. You can create an image that you want to impress new customers using the drag-and-drop editor. You can choose from a variety of templates to create new videos for your YouTube channel.

Keyword Tool

YouTube operates on the same principles as Google, ranking videos based on keywords, title, and description. You need the right tool to do this. Keyword Tool optimizes videos to increase their rank. Your channel's popularity and views will increase.

BuzzSumo

BuzzSumo can be used to create high-quality content on YouTube. You can then develop your idea using the information and upload a video that will be of value to viewers. You'll be able not only to develop a content strategy but also to find influencers that can promote your YouTube channel and company. BuzzSumo allows you to monitor the performance and popularity of your videos after they have been uploaded.

TubeBuddy

This browser extension allows you to optimize your content quickly by using keyword search, A/B testing, and templates. It also has comment filters. The video SEO tools allow you to translate your title and description into other languages, increasing the viewership. TubeBuddy's Keyword Explorer makes it easy to choose the best keywords and rank higher on search results. This browser extension has a video A/B testing feature that allows you to test your descriptions, titles, thumbnails, and tags.

Agorapulse

Agorapulse lets you communicate with people across multiple YouTube accounts. You don't need to switch accounts every now and again to check for new notifications. You can also manage comments below your videos. You can also ban inappropriate or spam comments from your videos. Agorapulse allows you to track social media users' reactions to your videos. Also,

Services

YouTube Community

YouTube Community, its social networking platform, was launched in September 2016. This feature is only available to subscribers with more than 500 subscribers. Images, GIFs, and text can be included in community posts. YouTube Go is an Android application that makes YouTube more accessible on smartphones in emerging markets. It's different from the company's main Android app. Videos can be downloaded and shared with others. It allows users to preview and share downloaded videos via Bluetooth. There are also more options for video resolution and mobile data control.

YouTube Kids

YouTube Kids, a Google subsidiary, is an American video app for children called YouTube Kids. This app was created in response to government and parental scrutiny of the content that is available to children. This app offers a child-friendly version of the service, which includes curated content selections, parental control features, and filtering out inappropriate videos for children under 13 years old. The app was first released as an Android and iOS mobile application on February 15, 2015. It has been updated for Android TV, Samsung smart TVs, and LG TVs. It was made available for Apple TV on May 27, 2020. The app is now available in 69 countries, including Hong Kong, Macau, and one province. YouTube Kids launched a web-based version on August 30, 2019.

YouTube Movies

YouTube Movies allows you to view movies through its website. Many movies can be viewed without ads.

YouTube Music

YouTube appointed Lyor Cohen, co-founder and a former executive at Warner Music Group, as the Global Head for Music on September 28, 2016. Cohen started hinting at YouTube's possible launch of subscription music streaming service in early 2018. This would be a competitor to Spotify and Apple Music. The music streaming platform "YouTube Music" was launched on May 22, 2018.

YouTube Premium

YouTube Premium, formerly YouTube Red, is YouTube's premium subscription. YouTube Premium is YouTube's premium subscription service. It provides advertising-free streaming, original programming access, as well as background and offline video playback for mobile devices. YouTube Premium was initially announced as "Music Key," which was a subscription-based music streaming service. It was meant to replace and integrate with the existing Google Play Music "All Access." YouTube Red was launched on October 28, 2015. It offers ad-free streaming and exclusive content. The service currently has 1.5 million subscribers. A further million can sign up for a free trial. YouTube Originals' first season had received 250 million views as of June 2017.

YouTube Shorts

YouTube announced in September 2020 that it would launch a beta version for a platform with 15-second videos similar to TikTok. YouTube Shorts is the name of the new platform. YouTube Shorts was launched in India, but the platform has since been expanded to other countries, including the United States. Videos can now be as long as 1 minute. It is integrated into YouTube's main app. It is similar to TikTok and offers users access to built-in creative tools. Users can also add licensed music to their videos. In July 2021, the platform launched globally in beta.

YouTube Stories

YouTube began testing a new feature called "YouTube Reels" in 2018. It is almost identical to Snapchat Stories and Instagram Stories. YouTube later changed the name of the feature to "YouTube Stories." This feature is available only to creators with more than 10,000 subscribers. It can only be posted/viewed on the YouTube mobile application.

TestTube

You can access the TestTube area to test out YouTube's experimental features.

This program included a comment search function that was accessible under /comment_search in October 2009. Later, the feature was removed. YouTube Feather, a lightweight alternative website that was created for countries with slow internet speeds, was also introduced later in the year.

YouTube TV

YouTube TV was announced by YouTube Space Los Angeles on February 28, 2017. It is a premium subscription service in the MVPD style that will be available to US customers for a monthly price of US$35. The service launched in five major markets, New York City, Los Angeles, and Chicago, as well as San Francisco, San Francisco, San Francisco, Philadelphia, Chicago, and San Francisco, on April 5, 2017. It offers live streaming of programming from five major broadcast networks (ABC and CBS), The CW, and Fox, as well as 40 channels owned by The Walt Disney Company and CBS Corporation. For an additional fee, subscribers can get Showtime and Fox Soccer Plus. They also have access to YouTube Premium original content.