You can see how well the search engine correlates your content to user queries by looking at the number of impressions each page generates and the average position of impressions. The number of clicks and the click-through rate allow you to see how well users match the search results to their intentions..
In general, an impression is recorded whenever an item appears on the current page, regardless of whether it is scrolled into view or not, as long as the user does not need to click to see more results (such as a "see more" link)..
The average position in Google's search results is the numerical order in which a URL appears. "Position is calculated from top to bottom on the primary side of the page, then from top to bottom on the secondary side of the page," according to Google..
In Google Search Console, go to the left-hand navigation and click Search Traffic, then Search Analytics. Without any filters applied, the default report will show Clicks by Queries..
You should pat yourself on the back if your CTR for Google search ads is around 2% or higher. This is generally thought to be a good CTR. Depending on your industry, however, it may still be considered low. CTRs are higher in some industries than in others..
Google's Search Console data is delivered with a two-day delay via their API. This means that the complete data for the previous week is usually available on Wednesday, and we will display it in the toolbox at that time. The data is updated on a regular basis. There is no need for you to do anything..
User data, such as what consumers search for and which results, if any, they click on from a results page (click-and-query data), is also included in search data and is used to fine-tune search engines' algorithms to select and order relevant results..
The Google Search Console Performance report provides a wealth of information about your search engine optimization performance, but it is heavily sampled. To gain more insight, you can use the API to validate all subdirectories..
The distinction between an impression and a click is straightforward — in fact, it's all in their names. A user only sees an advertisement when they receive an impression. An engagement, also known as a click, occurs when a user actually clicks on the ad..
The Performance report displays key information about your site's performance in Google Search results, including how frequently it appears, its average position in search results, click through rate, and any unique features (such as rich results) associated with your results..