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The Twitter marketing strategy is one that revolves on creating, publishing and distributing content to your buyer personas, your audience and followers on using the platform of social media. The aim of this kind plan is to gain new leads and followers to increase conversions, boost the recognition of your brand, and boost sales.

Making an effective Twitter marketing strategy requires following the same process as you would making any other type of social marketing strategy for a media.

1. Research your buyer personas and audience  
2. Create unique and engaging content  
3. Organize a schedule for your posts  
4. Analyze your impact and results

What makes Twitter unique?

1. Twitter is a great marketing tool for a number of reasons.  
2. The platform is free to use.  
3. Allows you to share and promote branded content in seconds.  
4. Expand your reach.  
5. Allows you to provide quick customer service and support.  
6. Works as a search engine tool for you to search for your competitors and their marketing content to see which tactics they're using.  
7. Can be used as a search engine tool for prospects to find and learn about your company.  
8. Allows you to converse with your followers, share the latest updates about your company, and address your audience.

We've now covered the basics of what a Twitter marketing plan is, and why it makes this platform distinct. Let's discuss how you can utilise Twitter to promote your business. These suggestions will help you improve conversions, establish long-lasting relationships with your customers, and boost your brand's recognition.

1. Customize and brand your profile.

When someone views the profile of your business on Twitter it is important for people to instantly recognize it's yours. That means you need to personalise your profile by using your company's logo along with colours and other identifiable and memorable information you wish to include. There are a variety of places where you can personalise your profile.

• Handle Your Twitter handle your username (for instance that our handle is @hubspot) It should include the name of your business to ensure that your customers, followers and followers can easily locate and search for your account on the site. Your Twitter handle is created when you sign-up to create an account.
• Header: Your head of your profile on Twitter is the background image you use to display. You can choose to design an individual image for your header. You can make use of your logo, or a different logo-branded image.
• Profile image: Your Twitter profile picture depicts the company's every post, interaction and tweets via the site. The image is displayed above your bio . It may contain a photo of your logo, your company's initials, or the CEO's.
• Bio Description: A Twitter bio is a way to provide every person who visits your page with a short summary of what they're likely to read in 160 characters or less. It could include your mission statements, a short description of what your business is or something fun and interesting.
• Website URL: Under your bio and picture There's a place where you can add your URL that will send visitors directly to your site.
• Birthday in the same spot that you use for your web address, you may add your company's birthday or the date the company was established in order for your viewers to know your company on an individual level.

2. Create Twitter Lists.

The Twitter List -- which users are able to build and viewIt's a categorized group of Twitter accounts that you've chosen and created in particular categories. For instance on HubSpot lists are made up of Leadership Experts, Top Marketing Experts Top Business Podcasters and much more. When you access the Twitter List, you only get tweets from those on the list.

Twitter lists are great for when you only want to follow certain accounts. It is possible to divide your lists into categories like competitors, business inspiration and your target audience so you can easily check their interactions, posts, and other content.

3. Host a Twitter Chat.

You can plan and host a Twitter chat to interact with your followers, debate the topic, build the feeling of community and even ask your followers for their input or opinions about something you're working on.

To organize an event on Twitter, Twitter Chat (or TweetChat) it is necessary to select an appropriate topic, decide on an exact date and time for the chat and also make a hashtag that the conversation will use. It is possible to communicate this information to your followers via tweets or via your website or within the bio of your Twitter bio, or wherever you decide to put it.

Anyone who would like to participate with the chat should be able view the responses, questions and comments on the topic you choose through the search function for your specific hashtag. You can also participate by posting their own comments and ideas by including the hashtag in their tweets.

Twitter Chats increase engagement and interaction on your profile , and gets customers talking about you and your company. Additionally, it creates the feeling of being more intimate with your followers as well as your business.

4. Advertise on Twitter.

Advertising via Twitter is a fantastic method of reaching your customers. It will make your tweets easily found to millions of people, thereby aiding in increasing your influence and follower base. This can be done by using promoted tweets or Twitter advertisements.

Promoted Tweets

Promoted tweets allow your tweets to show up in Twitter stream or Twitter results for particular users. This is an excellent option for those who want to attract more users to visit a certain web page. The business pays a monthly fee for as long as you're using the tweet.

Twitter will place your promoted tweets into a daily campaign targeted at the audience you'd like to reach. This is as stated within your preferences. Users of all Twitter have the possibility of engaging and interacting using Twitter Ads in exactly as they interact with your natural content.

Twitter Ads

Twitter Ads are a fantastic alternative when you're trying to utilise various types of tweets to accomplish a purpose for your company. It's the best option for those looking to increase your number of followers as well as brand recognition by using the medium.

Your company can choose between different goals related to Twitter ads, including videos, app downloads and conversions to websites, and audience targeting for your ads. This will affect the price you'll have to pay for your advertisement.

5. Drive traffic to your website.

Twitter can assist you in directing visitors to your siteThere are a variety options to put the URL of your website on your profile, and include links to your website pages and blogs to your tweets. Here are a few ways you can make use of the platform to redirect users to your website to boost your sales and conversions.

• Add the URL of your website beneath the description of your tweet profile.
• Include links to your site within your tweets.
• Retweet content that contains hyperlinks to your site or blogs that others have posted.
• Put tweets on your site by using Twitter Timelines. Twitter Timeline.
• Create Twitter ads that will direct users to a certain website landing page. website.

6. Use Twitter Moments.

Twitter Moments are collections of tweets on a certain subject or an event. They're an "best of" collection of tweets about your chosen topic. For instance Twitter's Moments section contains "Today", "News", "Entertainment", and "Fun."

You could group the tweets on your Twitter Moments into groups of tweets that help you promote your business' events , campaigns or news from the industry. They can also aid in your marketing strategies by offering your company an stimulating ways to increase discussions on certain issues and/or occasions that matter to your business to enable you to share your brand's image to the audience.

7. Get verified on Twitter.

It is possible to apply to have your Twitter account verified, based what the dimensions of your business and your field of work. Twitter states that they will typically allow requests for verification for those who are engaged in "music acting, fashion and fashion, government, politics as well as journalism, religion sports, media or business and other important areas of interest." When Twitter accepts your request and validates your profile the badge with an inscription in blue inside it will be displayed at the top of your Twitter account's handle. This is a sign of a genuine account.

The verification process prevents your followers from being confused by impersonator accounts , or accounts that have similar usernames, content and handles as yours. Verified accounts also make your business appear more credible and reliable.

8. Focus on building your follower count.

The larger the amount of Twitter users you've got and the more people are viewing and engaging on your posts. There's a greater chance to increase brand recognition and drive more traffic to your website once you increase your followers on Twitter.