Your SEO strategy can be greatly enhanced by using video marketing. It can help your website outrank rivals online if used properly. Websites with video content are more likely to appear at the top of Google's search results. According to studies, 85% of marketers use videos to improve SEO..
Videos assist in increasing backlinks.
More than 90% of people who watch online videos share them. This indicates that you can obtain more relevant backlinks to the content of your website by using video marketing. This is a significant benefit of video marketing for SEO because the quantity and calibre of your backlinks affect rankings..
YouTube SEO entails optimising your channel, playlists, metadata, descriptions, and videos, unlike Google, which evaluates rank based on backlinks and other factors. Your videos can be made search-engine-friendly both inside and outside of YouTube..
In comparison to reading the same message in text, viewers retain 95% of a video's message..
Videos entice viewers to stay on your website longer and interact with the content. People work with people, and video aids in building trust and rapport. Regardless of your product or service, videos keep your audience engaged. Videos are quick and practical..
Making video content discoverable in the major video search engines (Google, YouTube, Bing, Vimeo) and social media channels is the goal of video SEO (LinkedIn, Facebook, Twitter, Pinterest)..
If the content is a product video introducing a feature or service, try to keep the length under two minutes. Perhaps 3-5 minutes is more appropriate when you want the video to rank for a query related to reviews or demos. Users anticipate the content in a lecture series or podcast to last at least 20 minutes..
The idea behind video SEO is to make your video content more search engine-friendly. Automatic algorithms, which determine search engine ranking, are able to watch videos and ascertain some fundamental facts about their contents..
According to 86% of marketers who use video, it is effective at generating leads..
Because it is wired to remember visual information better than text-heavy pages, our brains love videos. Studies show that watching a message increases recall by 95% while reading it only increases recall by 10%..