For businesses that operate in the digital age now, it's time to explore different kinds of videos. With options ranging from live streaming to animated companies can play around with different styles of video that will benefit their brand and their marketing strategy.
Video marketing is now an effective tool for marketing content for companies. As businesses begin to experiment with using video as a marketing tool It is essential to decide what type of video or type of video is best suited to the message of your business and its branding.
When you are thinking about the style of video you wish to make, it's essential to think about the overall purpose of your video and then decide what is the most effective for the intended audience.
This article will provide a guide to various types of videos that are able to catch the interest of the public.
How videos can benefit businesses and brands
When used in the right way when used correctly, videos can open up unlimited opportunities for businesses across a variety of sectors. If you are planning to use videos to recruit advertising, social media or web content, they are an excellent way to convey information to your clients.
The importance of video in business
Convert customers and attract them to your business
Join existing customers
Inform audiences about their offerings and products
Build confidence in your brand
Inspire customers to take a decision quicker
After your company has identified the goals for creating videos The following step will be to come up with the different kinds of videos that your team could create.
10 types of videos to help Your Marketing Strategy for Your Business
Video about Company Culture
Employee Portrait Video
Customer Testimonial Videos
1. Company Culture Video
A video about company culture is designed to capture the employees' experience. The ability to give your audience a peek into the workings of your company is an excellent way to offer real insight.
These kinds of videos can be helpful for prospective candidates who are looking to make informed career choices. The best corporate culture videos present your business as a desirable place to work, by asking employees to describe their relationship to their jobs.
BambooHR examines how work/life balance is the norm at their new company. Through a narrative of how they work a forty-hour week, the film shows employees relaxing at home with families creating outdoor adventures, and much more.
The purpose of these kinds of videos isn't to promote an item, but rather to promote your brand in general. They can be uplifting for potential customers or employees.
2. Product Video
An instructional video for your product can be an a great method of showing your clients what your service or product functions in actual use. These kinds of videos can make your customers want to purchase your product simply by showing the product in motion.
These videos could provide a complete review of your product, or a tutorial on how to utilize it. Tutorials are another type of video for your product.
Whatever your industry or service offered by your company videos for products, they can be an effective method of getting your products advertised to potential clients.
3. Spot Video
A commercial of 15-30 seconds video is often referred as"spot. "spot."
Based on the story you'd like to tell, this will determine what content you'll create. These kinds of videos are ideal for channels on social media.
As in this case by LaCroix the spot video should be engaging and immediate so that your story can be told in the appropriate time frame.
If you've got a brief item or feature you'd like to concentrate on it could be a viable marketing strategy for your company.
4. Explainer Video
It's not as compact as spot video, but explainer videos are a kind of video that could convey your company's offerings to promote sales or marketing.
Most explainer videos are 30-90 seconds in length and are designed to highlight an item, service or business concept in a way that is engaging.
The purpose of the purpose of an explanation video is to entice your audience with your main purpose quickly. This implies that the type of video must be engaging and innovative.
Explainer videos can also be animated, or live-action based on your company's goals and available resources.
5. Behind-the-Scenes Video
Similar to demo and product videos, a behind-the scenes video will provide your viewers with an insider's view of the processes you employ.
If your business manufactures or develops an item or service or product, a behind-the-scenes film can reveal the inner workings of the product you create.
Have a look at this Rothy's ad Eco-friendly footwear company. The company makes use of plastic water bottles for machine-washable footwear.
The behind-the-scenes footage reveals the process of making the shoes from the moment of manufacturing until wear.
The video by Rothy's shows the process by which their shoes are made. Through videos such as these, your customers will become more involved in your business by watching how their favourite items are produced.
6. Employee Portrait Video
Do not limit yourself to a bio and headshot for the members of your team. Make sure your customers learn more about the company through an engaging video of your employees' portraits.
These kinds of videos permit viewers to interact with your company at a deeper level. By highlighting individuals in key posts, these videos let your customers see that there is "heart as well as the soul" behind your company's image.
The portraits of employees will go into the everyday life of specific roles within your organization and show the way their work affects your viewers. The deeper connections can bring greater trust and credibility for your brand's platform.
7. Customer Testimonial Video
What's the best method to draw in new customers? Let your existing customers help you sell your company.
Customer testimonials are videos that demonstrate your client enjoying your product or service or focusing on an important moment in which your product helped their business.
Zoom has released a testimonial from HubSpot in which they discuss the seamless integration to Zoom with Slack.
The customer describes the way that their tools have helped them overcome the barriers of distance while working in remote groups. This real-life instance helps prospective customers to see the ways in which your product/service will improve their business from a trustworthy perspective.
8. Video Emails
A large portion of customer service is achieved by email marketing. What would you go about combining these efforts into video?
A video included in an email can grab the attention of your readers and may even differentiate your company from its competitors.
It is crucial to ensure the videos you choose to use are helpful. They should serve as CTAs to help buyers take the next step in the buyer's journey.
Think about how your video marketing and email marketing teams could work together to create future campaigns.
9. Educational Videos
The majority of your customers are likely to be looking for information. Why not make them come to you to learn about the most recent news about your field?
A well-crafted educational video will help you establish credibility with your viewers while creating a valuable article in a fast and entertaining manner.
If, for instance, you're a marketing firm and your team is able to create videos on the most recent developments in the field that are most relevant for the audience you intend to reach. These kinds of videos can be whatever length you think suitable - just remember that you balance length with original and engaging content.
10. Web Series
A web-based series is likely the most significant project in this category. If your business has the resources and time to investin, web series are an excellent opportunity to promote your company's image.
Slack has released a few videos with the banner under the guise of "Things can be better when you're in Slack."
Each of the video clips in this series demonstrates the ways in which Slack is used to share updates, sharing information with different teams, and much more. The duration of all the videos is short enough to ensure that viewers are able to be able to stay for the next.
Web-based series can also be an opportunity for your company to be a bit more innovative. Why not try experimenting with the short series of videos that showcase your employees solving a problem that only your product is able to solve?
The most difficult part is coming up with an idea Once you have it nailed down you can begin to think about how it will fit into the overall strategy for video marketing.
Selecting the Best Video Formats for Your Company
The best type or design of video you can use to promote your business is different, which is good since there are numerous types of videos you can look into!
Before deciding on the kind of video you want to use choose the best option to be a good fit with your overall marketing plan, the type of content you'd like to add and the results you'd like to get.
A captivating video can enhance your marketing plan and entice your target customers to buy.