Videos are an excellent way to increase brand awareness, which is an important part of any marketing strategy. A video can be used to tell a company's story, set up employee interviews, and show behind-the-scenes footage. You can do a much better job of showing clients that you share similar values by presenting videos..
According to Animoto, 90 percent of customers say that product videos help them make purchasing decisions, and 64 percent say that watching a video makes them more likely to buy. According to HubSpot, 97 percent of marketers believe video has aided in improving user understanding of their product or service..
You can reach out to this large audience by posting videos on social media. Because 84 percent of consumers say they've been convinced to buy a product or service after watching a brand's video, this can help you increase your sales..
Video marketing is a strategy devised by marketing departments to create, curate, and use videos to promote their products or services to their target audience. The goal is to keep audience members engaged with the brand in a straightforward and digestible manner..
Videos increase brand awareness, improve online presence, humanize a brand, increase engagement, build trust, and are relatively inexpensive and simple to produce, but the most important benefit of video marketing for small businesses is that it generates sales. Your company's sales will rise as a result of video marketing..
Video is significant because it has the ability to clearly communicate a story. This type of marketing is effective because it allows businesses to convey emotions and answer the fundamental whys of product and service marketing..
Video allows you to be succinct and pique the interest of your audience in the first few seconds. Your ability to condense information into easily digestible snippets of content that are long enough to hold viewers' attention but short enough to leave them wanting more is key to your social media success..
80 percent of video marketers say video has helped them increase sales directly. In 2022, 99 percent of people who use video as a marketing tool intend to keep using it. In order to learn more about a product or service, 96% of people have watched an explainer video. In 2022, 86 percent of people want to see more videos from brands..
Anyone who uses video marketing to grow their business, promote their brand, and reach a larger audience is referred to as a video marketer. In the age of social media, a video marketer recognizes the value of videos..
According to 81 percent of marketers, video has a direct and positive impact on sales. 94 percent of marketers agree that videos have helped their customers understand their product or service better. Most marketers (62 percent) consider video engagement to be the most important metric for determining success. Views or plays came in second (61 percent )..
Most people require visual aids to learn, which may be one of the reasons why video is superior to text. When watching a video, viewers retain 95% of the message, compared to 10% when reading text. The higher the level of entertainment, the stronger the video's emotional impact on the viewer..
Video was used as a marketing tool by 86 percent of businesses.
More than four out of every five companies have jumped on board and begun incorporating video into their marketing plans. According to HubSpot, 99 percent are pleased with the results and intend to continue using video in the coming year..
An overwhelming majority of businesses continue to use video. Video is used by 86 percent of businesses as a marketing tool. A large percentage of marketers (92%) still consider video to be a "important part" of their marketing strategy..
You're probably already thinking about why social media video marketing is so effective these days, and you're right! And there are some numbers to back it up: 89 percent of marketers stated that they intend to use YouTube in their campaigns. 58 percent of brands said they planned to use Instagram video in their marketing efforts..