If a picture is worth 1,000 words, isn't it more important than the video? This is the foundation of video marketing, which is a forward-looking marketing strategy that incorporates captivating videos into your marketing strategies. Video marketing is a great tool to create trust with your customers by advertising your company's brand, services, or products. In addition, video marketing can be used to share how-to's, encourage customer reviews, live-stream events, and provide viral (entertaining) video content.
How Video Marketing Does It Work
The process of video marketing seems easy: You create video content that, in one way or another, advertises your business,
increase sales, promotes your products or services, or even engages your customers. In reality, it's more complex. Similar to many of your marketing initiatives, the video marketing process is driven by data; therefore, it is important to track different metrics and monitor the engagement of your customers.
To create your video marketing plan, you'll need to:
Allocate resources. You'll need to set aside a budget for video production - at a minimum, quality equipment, a good editing program, and an expert in video marketing (or better, a team) along with the time needed to make the video.
Tell your tales. Storytelling has never been so important as it is today in the video. Get started thinking about the stories you wish to tell? How do you share them?
Engage. It's not enough to just share your stories. You have to engage your audience while you're doing it. What can you do to create a compelling story? What can you do to entice your readers?
Make sure it's brief. There's no minimum time limit for videos that promote marketing (although there are some recommendations). However, it's generally accepted that shorter videos are better. Make sure you are ruthless in your editing. Cutting, cutting, and cutting out anything unnecessary. Attention spans are limited; Therefore, make the most of what you can.
Publish. Make sure you publish your videos everywhere on your website or upload them to Google's YouTube as well as on all of your social media channels. Then, promote, promote, promote.
Analyze. Keep track of metrics and stats to find out which videos are best and why.
Examples of video Marketing
Video marketing is everywhere on the Internet. Take a look at your most loved brands or your Facebook or your YouTube homepage, and you will see the most successful video marketing strategy that has made its way into your view.
Benefits of the use of video Marketing
The advantages of video marketing are numerous. Let's start with the quantifiable benefits: statistics, numbers, and data - Oh my! It is important to note:
Video allows you to reach out to your target audience. Nowadays, a lot of business marketing strategies are designed to build trust. Video is the medium that connects your message to the real you by letting customers peek into the shadows and become familiar with your brand.
Video can be an SEO goldmine that can help build backlinks for your website as well as increase shares and likes (which could affect search rankings) and
Drive traffic to your website. Don't ignore it's true that YouTube is owned and operated by Google. Therefore, make sure to upload your videos on YouTube and tag tags, tag, a tag using keywords or key phrases!
Videos boost information retention. If your customers are exposed to just one thing, they'll likely keep about 10% of the information three days later. In contrast, if what they hear is supported with relevant imagery, They'll keep an average of about 65% of that data three days after.
In 2017 videos are expected to account for 74% of all internet traffic. Your customers are awestruck by the video. Customers who are interested in buying from you also love video, so good video marketing can draw new customers.
Subject lines in emails that include"video" in the subject line "video" will see an increase of 19% in open rates, as well as an increase of 65% in click-throughs.
More than four times the number of buyers would prefer to view the video of a product rather opposed to reading a product's description.
Do you enjoy spending money? Take a look at this when you watch a video, the viewer is 64-85 percent more likely to complete a purchase.
The challenges of video marketing
In the past, there was a significant cost problem for video marketing Cost of editing software, equipment, and, from the end-user's view, the data costs of streaming online video. Nowadays, these issues tend to be in the rearview mirror. It's true that you'll need investment in equipment - quality editing software, editing software, and delivery platforms are less expensive than they were in the past; however, they're not completely cheap - and you require a team of marketing professionals with previous experience in video production; however, these are the most manageable hurdles. In reality, the most significant issues with videos in the year 2017 are the following: how to develop an effective and efficient video marketing plan as well as how to make videos that people want to watch and create captivating videos that are shared. Furthermore, video content marketers must be aware of metrics and how they can be used to gauge the video's effectiveness and areas to improve.
Best Methods to Use Video Marketing
These challenges will lead to the best practices for video marketing. It all boils to strategy. If you wish for your video marketing campaign to yield outcomes, you need to create, test, analyze and then test again. The goal of your video content is to convey a story and inspire your customers, but from a marketing standpoint, your videos must match up with your marketing funnel. What's the goal that each of your videos serves? Who are the viewers? How can the video help your marketing objectives? In the end, your overall strategy and information should guide your video marketing plan. The first step is to develop a solid method to create a video(s) for each step within your sales funnel. Define the purpose and content of each video. Decide on the metrics that best measure the effectiveness of a particular video. Then, test. Analyze. Modify the content of your video (and its placement) If required. Make them more efficient. Whatever you do, make sure to use video. This year and beyond, it will be the core of your brand's marketing strategy.
The 12 types of marketing Videos
Before you start filming, you must first decide the kind of video(s) you're planning to make. Look through this list to learn more about your options.
1. Demo Videos
Demo videos demonstrate the way your product functions, whether that's providing viewers with a guided tour of your program and how it could be used or unboxing the product and putting your tangible product on the line.
2. Brand Video Content
Brand videos are generally produced as part of a larger marketing campaign, which showcases the high-level vision of your company, objectives, or the company's services and products. The aim of branding videos is to create awareness of your business and to entice and captivate the attention of your potential customers.
3. Video Event
Are you a business that is hosting an event like a conference or round table discussion fundraising event, or any other type of event? Make a highlight reel, or publish interesting presentations and interviews from the event.
4. Expert Interviews
Interviewing inside experts or thought leaders within your field is an excellent method to establish confidence and credibility among your audience. Find influential people in your field and whether they are able to share your views or not, and get these discussions in the hands of your viewers. The above video isn't just an interview on the surface; it's an in-depth interview with the industry's top expert, providing practical tips for viewers who are interested in making viral content. Don't be afraid to go creative with your interviews; the audience will grow by the effort you put into it.
5. Educational or How-To videos
Instructional videos can
be utilized to help your customers learn something new or help them build the fundamental knowledge they'll require to understand your company and the solutions you offer. They can be utilized by your service and sales teams in their interactions with customers.
6. Explainer Videos
This kind of video can help your viewers know why they should purchase to purchase your item or services. A lot of explainer videos are focused on a fictionalized journey of the buyer character who is facing an issue. The person is able to overcome the problem through the adoption or purchase of the solution offered by the company.
7. Animation Videos
HubSpot created this video to highlight a major (intangible) theme in 2017. State of Inbound report. Videos with animation can be the ideal format for those who struggle to grasp concepts that require powerful visuals or to convey an abstract product or service. For instance,
8. A Case Study as well as Customer Testimonials Videos
Your customers would like to know that your product is able to (and could) solve their particular problem. One of the most effective methods to demonstrate this is to make video case studies that showcase your loyal, satisfied customers. These are your greatest advocates. Make them appear on camera and explain their problems and how your business helped in overcoming them.
9. Live Video
Live video offers your viewers an exclusive, behind-the-scenes glimpse at your business. It also has longer streams and higher engagement rates; viewers can stay up to 8.1x longer watching live video than when using video-on-demand. Live-stream presentations, interviews, and other events, and invite viewers to post comments and ask questions.
10. 360deg and Virtual Reality Videos
With 360deg videos, users "scroll" around
in order to view everything from different angles as if actually in the content. The spherical style of video lets viewers feel a place or an event, for example, exploring Antarctica or encountering a shark called a hammerhead. Virtual Reality (VR) allows users to navigate and manage their experiences. The videos are typically played on devices like Oculus Rift and Google Cardboard.
11. Augmented Reality (AR) Videos
In this kind of video, the digital layer is added to what you're watching in the present. For instance, you can shoot your phone's camera toward your living room, and AR will allow you to visualize what a couch might look like within the space. IKEA Place is a great example of this. IKEA Place app is a perfect illustration of this.
12. Personalized Texts
Video is a great method of continuing a conversation or responding to an email or text. Make use of HubSpot Video or Loom to capture yourself reliving the most important conversation or offering personal suggestions. These videos can create a memorable unforgettable moment for your potential customers and help them along the purchasing journey.
How to Develop a Video Social Media Strategy
We've learned to make professional videos for your company. Now, let's check that your videos conform to the guidelines of each social media platform. Making and sharing videos on social platforms will aid in achieving your marketing objectives. For instance, if the intention is to encourage more users to download your ebook, you can create an informative or short teaser video and include the full URL to the landing page for your ebook in your social media post.
Promote the latest blog post, interact with your readers, and even take visitors to a landing page using Twitter videos. When you are teasing the blog post or other article on Twitter, ensure that you make your video brief and concise - speed is an essential element on this channel. Videos that are short and easy to consume are the most effective. Consider pinning the video to the top of your account to get more exposure. If you're interested in getting more creative when it comes to using videos on Twitter, Try making short, personalized videos that engage your followers. These extremely personal, one-to-one response videos are a fantastic way to make your company more authentic while also creating relationships with users.
Facebook and Instagram
As you get on trains or buses for your commute in the morning, what percentage of people are scrolling through their phones to read the news or videos they missed during the night? The majority of people, however, are not all wearing headphones. This is why you need to ensure that your video is working with or without audio. BuzzFeed is the leader in silent auto-play. Just check out the page on Facebook. The reason why their silent auto-play strategy is so successful is because of the rise in mobile video views and the way people scroll through the content they consume on social networks. They typically post recipes or how-to's that are quick and easy to follow, usually with simple images or text that helps explain the events. Facebook is also a fan of longer video content in its newsfeed algorithms. The purpose of this change is to improve the quality of surface videos that are pertinent to the viewers. What do you think this means to you? Do not be worried; this simply affirms what we already have learned to be true. The creation of content that is "right" material for the right viewers can be more crucial than just churning out material just to make a profit. Additionally, upload your video directly on Facebook. Facebook continues to present an argument for uploading your videos directly to Facebook -- the main reason is the content you upload will get seen by more people. Videos for brand awareness that are lighthearted and fun have a tendency to do well on Facebook because of this reason. The algorithm of Facebook considers the user's previous actions related to video in deciding which videos to display when they return. Make a video relevant to your viewers and post it on Facebook and check out the kind of engagement you can get! Also, make sure you grab their attention right away... as well as hold it. Did you have the knowledge it was true that Instagram was the initial social media platform to allow silent auto-playing videos? It's true! Soon after, Facebook followed suit; therefore, it's safe to say you should cater to this kind of video content when making it to be shared on social networks is the best way to take. It may seem overwhelming to attempt to grab the attention of a person so quickly and without sound; however, here are
Here are a few tips you can apply to make it simpler:
Begin your video by introducing the motion to draw your viewer's interest while they scroll over the video feed.
Videos that include people speaking are perfect for landing pages and your website but make sure to focus on visually engaging videos that are suitable for Facebook or Instagram (unless you're planning to go Live, which we'll discuss in detail in the future).
Add captions or text so that viewers are able to follow along, either with or without sound.
On YouTube, you can post content using a specific plan with a specific strategy in your head. Consider YouTube as a huge collection of video content that users can either learn about themselves or simply entertain. YouTube has more than one billion unique users every month. Sounds like a goldmine for social media, isn't it? Well, sometimes, yes. However, there are some questions you need to be asking yourself prior to proceeding with uploading every video you've ever uploaded on YouTube: YouTube account:
Do you have the ability to make the video content that they're looking for?
Do you require these visitors to be able to land on your site?
If you're looking for a simple way to gain general brand recognition, could YouTube be an amazing channel to consider? (Just don't think of it as a channel that will do much in terms of driving a huge amount of traffic back to your website.)
Create and expand an exclusive channel of subscribers by providing informative, educational content which is popular, and you'll begin to realize some real results!
For a long period, LinkedIn was among the networks with a lower inclination to upload videos; however, this has changed. Users are now able to upload videos, and companies (whether it's your personal branding or personal brand) are now able to be more innovative in the content they post. With this relatively recent change, what are you contemplating when uploading and creating LinkedIn videos? LinkedIn suggests four topics for video creation that can be uploaded to its platform.
What is meant by video marketing?
Video marketing involves using videos to market and promote your service or product and improve engagement on your website and social media channels, educate your customers and consumers and engage your target audience using a brand new medium..
What is an example of video marketing?
The average person spends a third of their time on the internet watching videos. Videos also aid in purchasing decisions. Numerous big companies have come up with some of the top videos and video ads as part of their strategies for marketing. Two excellent examples of this are Geico's Always "Like a Girl" campaign by Geico and the "Hump Day" advertisement..
What are the types of video marketing?
4 kinds of video marketing that you Can Create on Your Own 1. Educational videos. Educational videos can teach your viewers something different.
2. Corporate culture videos. Videos for company culture can showcase your company's character.
3. Video clips of the product.
4. Testimonial videos..
What is video marketing and how does it work?
Video marketing is the process of making use of videos to promote and educating people about your products or services. It increases the engagement of your digital and social channels, as well as educates your customers, and lets you reach them via a different medium..
What are the benefits of video marketing?
10 . Video Marketing Tips of Video Marketing to Make Your Business
1. Make Revenue.
2. Influence buying decisions.
3. Give People what they want.
4. More Search Engine Ranking.
5. To increase traffic.
6. Find More Backlinks.
7. Conversions that are Bumped Up.
8. Reach Decision Makers.
9. Crush Email Sends
10. Earn Shares.
How do I make the best video marketing?
8 Tips for a Profitable Video Marketing Strategy
1. Make a posting schedule.
2. Include tutorials and demonstrations.
3. Share stories.
4. Express your character.
5. Integrate content created by customers.
6. Don't forget the calls to take action.
7. Optimize your videos using SEO content.
8. Assess the success..
What types of video productions exist today?
There are a variety of different kinds that can be produced by video. Most popular are television and film production television commercials, web commercials, corporate video, testimonial videos for customers, product video, promotional videos wedding videos, and event videos..
Is video marketing easy?
Video marketing might not be the easiest way to establish your brand However, once you've got the grasp on it you'll question why you've waited so long to start. It's time to incorporate video marketing into your strategy for content..
Why videos are important for social media?
Video lets you be succinct and grab viewers' attention in the initial few seconds. The success of social media lies in your ability to reduce information into easily digestible chunks of information which are sufficient to keep the attention of viewers, yet short enough to keep them coming back for more..
How is video marketing growing?
83 percent of video marketers believe that video aids lead generation. 87 percent of video marketers believe that video has brought more the number of visitors to their websites. 80percent of video marketers claim that the use of video has helped to increase sales. 95 percent of video marketers are planning to increase or sustain their spending on video in 2020..