Calculate the cost of production, add the cost of distribution, and subtract the total from the top-line profit made during the same time period. For instance, if you spend $500 on content creation and receive $2,000 in leads, your return on investment (ROI) is 300 percent..
Companies can use the ROI SEO formula to calculate SEO's return on investment by looking at search engine rankings, organic website traffic, and goal attainment. (Profit from Investment - Investment Costs) / Investment Costs.
The general rule of thumb for marketing ROI is a 5:1 ratio, with an exceptional ROI of around 10:1. Anything less than a 2:1 ratio is considered unprofitable, as the cost of producing and distributing goods/services frequently causes businesses to break even on their costs and returns..
To calculate ROI, subtract your total costs from the revenue from your ads and listings, then divide by your total costs: (Revenue - Cost of Goods Sold) / Cost of Goods Sold = Return on Investment..
Subtracting your total marketing investment from your total revenue, then dividing the result by the total investment, is the most common formula. To calculate your ROI percentage, multiply the result by 100. The higher the percentage, the better the return on investment..
Bounce rate, PPV, time on site, and time on page are some of the most important engagement metrics. You'll want to see how people engage with your content and make sure they're not just looking at it, but actually consuming it..
6 Content Marketing Metrics to Track Your Progress
The term "page content" refers to all of the information on a website. Text, links, images, audio, animations, and video can all be used to display content on a page. Images, animations, videos, and audios are difficult for search engines to recognise..
Pages/sessions are one of the most important content marketing metrics because they allow you to assess the overall quality of your strategy. If there are a lot of pages/sessions, it means that all of the content you've published can generate interest..