A website serves three functions: brand, product, and information..
A Website's 4 Primary Functions
Having a Website gives your customers access to products, information, and other services around the clock. This type of 24-hour, seven-day-a-week service generates significantly more profits than a traditional storefront..
The Benefits of Having a Website for a Small Business
People may question your legitimacy as a business if you do not have a website. Having a website allows you to make a great first impression and reassure customers that you are a legitimate business. One of the most important things you can do is show off your brand to potential customers..
The most important reason is that you own and control your website's content. A website also assists you in increasing your business's credibility, building your business, better promoting your business, and reaching a larger audience..
You can certainly start a business without having a website. However, without a website, it will be extremely difficult to sustain your business. It may be too late to save what you've built by the time you realize you're in trouble..
Small businesses can benefit from a website in terms of flexibility, control, branding, and credibility. Consumers believe that a company with a website is more credible than one with only a social media page. A website can help you gain credibility and attract new customers..