If you want to captivate as many of your readers as possible, your words must also be powerful and effective. Writing content is a difficult task. The challenges can be numerous whether you're writing for B2B or B2C audiences..
Original, actionable content that answers a question is considered good content. It's well-sourced, unique, succinct, grammatically correct, and well-formatted. Use this formula to create content that will get more likes, shares, and high search engine rankings..
Your prospect is already familiar with your product and just needs to know "the deal." Product-Aware: Your prospect is aware of what you sell but is unsure whether it is appropriate for them. Solution-Aware: Your prospect is aware of the outcome she seeks, but not that your product can help her achieve it..
To make your work more interesting, include more original facts and statistics wherever possible. Facts make you appear more authoritative, and users feel more connected to the story they're reading, as long as you cite them..
For web pages, blog posts, and other long-form content, a good word count range is 500-1,000 words. You'll need to follow the best practices for the platform you're on when it comes to social media. Quality content is engaging and meaningful, so eliminate unnecessary fillers and flowery language..
You've got a problem if people come to your epic blog post and leave after a few seconds. However, if your analytics data shows that they are reading all the way to the end, as well as checking out other content or signing up for your newsletter, you know your content is a success..
First, figure out how you'll create copy and content, how much it'll cost, and how long it'll take. Then, using Google Analytics, determine which content is performing well and producing results. With that information in hand, consider your larger business objectives and what you consider to be a "positive ROI" in this context..
It's worth noting that the four content categories—attraction, authority, affinity, and action—are not mutually exclusive, and a single piece of content can often be found in more than one..
The 8 Most Common Content Types and How to Use Them
Quality content assists in attracting the right audience to your website, engaging them, and encouraging them to take action on it. If the content is valuable to the user, they are more likely to share it..