The promotion of brands via the internet and other digital communication channels is known as digital marketing, sometimes known as online marketing. This comprises text and multimedia messaging as a marketing channel in addition to email, social media, and web-based advertising.
Digital marketing in India began when CSNL introduced its internet services there in 1995. Since just 0.5% of people accessed the internet as of 2020, its early performance was poor.
Philip Kotler It's common to refer to Philip Kotler as the "father of digital marketing." He is an American professor who is credited with creating marketing as a field of study and has written more than 60 books on the subject.
June 15, 1995 – October 4, 1903 The man known as the father of the computer is John Vincent Atanasoff. In the 1940s, while teaching at Iowa State College, he developed the ABC (Atanasoff-Berry Computer), the first electrical digital computer, with the assistance of one of his pupils, Clifford E. Berry.
Although the legal firm Heller Ehrman White & McAuliffe bought the first clickable web ad the year before, AT&T really bought the first banner ad in 1994. HotWired, a for-profit online magazine, sold the advertisement to AT&T for $30,000 with a three-month run.