Marketers can connect and engage potential customers wherever they are on social media, including LinkedIn, Twitter, YouTube, Facebook, Instagram, and even some of the more recent platforms, such as TikTok. Marketers can engage their audience with a strong social media strategy and the ability to create engaging content..
Positive publicity can boost sales, whereas negative publicity can harm your company's image. Regardless, social media has emerged as one of the most important channels for marketing and advertising, and its use has become a requirement if you want your company to remain visible and competitive..
Participating in a social network allows small businesses to establish their own brand presence by creating a profile, engaging with customers, and posting content and campaigns in the hope that it will be widely shared among prospective customers, which can quickly and significantly increase brand awareness..
Social media posts from friends influence 81 percent of consumers' purchasing decisions. (Forbes) 66 percent of consumers have been inspired to buy from a new brand after seeing images on social media from other consumers (Stackla) Social media referrals increase a consumer's likelihood of making a purchase by 71%..
Social Media Aids in Reaching a Larger Audience. Almost 90% of marketers say their social marketing efforts have increased business exposure, and 75% say they have increased traffic. It is an excellent way to raise brand awareness and stay in touch with your customers..
Outbound marketing has a 100 percent higher lead-to-close rate than social media. 66 percent of marketers who spend at least 6 hours per week on social media have more leads. 70% of business-to-consumer marketers obtained customers through Facebook. Instagram generates approximately $4 billion in mobile ad revenue each year..
Social media use, on the other hand, can have a negative impact on teens by distracting them, disrupting their sleep, and exposing them to bullying, rumor spreading, unrealistic views of other people's lives, and peer pressure. The dangers could be linked to how much social media teens use..
One of the most serious drawbacks of social media marketing is the security and privacy concerns. To get the most out of your marketing efforts when using social media platforms for advertising, you basically need to surrender your information, both public and personal..
By selling on social media, you demonstrate to existing and potential customers that you are current and relevant. You will demonstrate your company's growth by utilizing cutting-edge new methods and trends. Customers prefer to do business with thriving companies rather than those that ignore innovation..
A bad reputation caused by inappropriate social media use can harm a company's revenue, brand value, trust, goodwill, and ethical reputation. For example, Pentland Analytics discovered in 2018 that companies experiencing a reputation loss due to social media experienced a 30% decrease in value..