Eight tips for advertising on Reddit that work
However, Reddit advertisements should not be overlooked. This ad system can be extremely effective for well-structured campaigns that successfully reach their target audience. If your target audience is on Reddit and you have a plan in place to reach them, don't overlook Reddit ads..
It only costs $5 per day to advertise on Reddit. On Reddit, you can buy ads by the cost-per-mille (CPM), or per 1,000 impressions. The auction style on Reddit costs only $0.20 per bid. The cost of a bid is determined by how many other people are bidding for the same target audience..
Allow 24 hours for your ads to be approved, according to Reddit..
Reddit is a social media platform that hosts forums on politics, sports, entertainment, and other subjects. Advertising and an ad-free premium membership plan are how the company makes money..
Reddit is a one-of-a-kind social media platform with benefits that can't be found anywhere else. Reddit advertising provides low-cost, low-funnel traffic to a highly engaged audience with incredibly precise targeting. It's a PPC marketer's dream come true, and it also provides a great opportunity for organic promotion..
On Reddit, there is no direct way to make money. Even the alluring "gold" is nothing more than virtual points and premium features. A user can buy and give gold to another user, but gold cannot be exchanged for cash..
Reddit has never been profitable. Recent funding rounds (2017 and 2019) indicate that it is primarily concerned with growth rather than profitability. After ignoring the ad platform for half a decade, Reddit has begun to invest heavily in it, and it may be profitable by 2022..
Simply start typing the name of the community you want to target (minus the r/) while creating or updating an ad group. To cast a wider net and reach users in specific, hyper-relevant communities, combine Interest Targeting and Community Targeting within the same ad group..
How to Use Reddit to Engage and Market
Text, video, link, and gallery/carousel ads are all available on Reddit. One of these options may be better suited to your objectives than the others. Any type of advertisement would work well for brand awareness and reach. Choose a video, image, or carousel to increase traffic and conversions..