Blog Details

Companies must understand the importance of advertising in their marketing and advertising strategies. Find out how some well-known advertisements have brought recognition and more for a variety of famous businesses. Find out how your company could replicate their strategies.

Inspiring awareness. Transmitting new information. Building credibility.

These are only some of the ways an effective advertisement campaign can affect your company.

If you are a business looking to market its products or services, the right properly-planned and executed advertising campaign can greatly increase the reach of its brand, customers and return on investment.

The benefit of advertising is businesses can communicate the same concept or message in different channels while staying relevant and relevant.

Advertising's power has grown as the channels for advertising and marketing have developed.

History of Advertising

Advertising is everywhere. Although early advertisements date to the colonial era of the U.S., the medium that we are familiar with began to become more popular during the 1900s, as newspapers began to circulate, and new products like department stores were beginning to appear along with the rise of radio broadcasting began to take into effect.

Companies began to employ basic advertising methods in their marketing and invested in new ways to stay in front of their competitors.

In the words of GMU, "Since the 1920s, American advertising has grown dramatically, and the current spending is eighty times more than during the same decade. The new media of television, radio and the Internet deliver advertisements in ways that were unimaginable even a decade ago."

While a lot has changed through the years, the main purpose of marketing remains the same -- to connect and convert potential customers to paying customers.

5 Types of Advertising

Advertising can take many forms and forms. The five most popular media for advertising are:

1. Digital advertising

2. Print ads

3. Broadcast advertisements

4. Outdoor advertising

5. Direct mail marketing

Which is the most effective type of advertising?

The most effective way to advertise is via customer referrals. It's also a huge advantage for companies of any size.

As per Duct Tape Marketing, "People who are referred to a business tend to spend more money. Research has proven this beyond the shadow of a doubt, and it is likely because people tend to refer others who are highly qualified and not just tire kickers or price shoppers."

Advertising's power is also demonstrated by extremely credible campaigns and organizations.

If you are a business looking to enhance its advertising strategies, gain from these advertising campaigns that demonstrate the effectiveness of advertising.

Power of Advertising: 5 Popular Ad Campaigns

1. Nike: Just Do It

2. Coke: Share a Coke

3. Procter & Gamble: Thank You, Mom

4. Always: #LikeaGirl

5. Chipotle: Back to the Start

1. Nike: Just Do It

People from all over the world are conscious of the swosh that is associated with Nike or its goods. Although the company's " Just Do It" slogan has a turbulent past, It came to fruition just at the right time.

In 1987, during the winter, Nike was in their most difficult time, and its team soon realized that they were losing its prospective customers.

Nike mostly focuses on male elite athletes specifically.

Nike could use advertising's power to bring a new generation. As obesity is becoming a major problem within our American society, it was no surprise that the staff at Nike made use of the popularity of fitness.

In marketing to the typical American, Nike was able to increase sales and popularity. In recent times, has addressed more social issues that affect everyday Americans.

In creating an advertisement campaign that spans generations, Nike has managed to inspire customers with their simple message.

2. Coke: Share a Coke

What's the most effective way to draw attention to people? Placed their name on the bottle.

2011 in 2011, the Share a Coca-Cola campaign started in Australia 2011 when Coca-Cola began to personalize every container with one of its most well-known names across the country. Soon after the campaign was launched, Coca-Cola followed suit. The U.S. followed.

By a simple gesture, Coke could tap into a feeling of belonging and ownership many people would like.

The demand for personalized Coke grew so that Coke now offers the option for customers to order the creation of their own customized items. If you're unable to find an individual's name on the label, Coke urges users to "share a Coke" with another person who is carrying personalized bottles or cans.

Coke made use of the power of marketing to personalize an old-fashioned product.

3. Procter & Gamble: Thank You, Mom

As a household and cleaning products business, P&G was able to bring back a feeling of nostalgia by linking their ad campaign of 2016 with the memories of your mom awakening you from school.

In the "Thank You, Mom" commercial, P&G explores the role of moms who were supportive and pushed the children they raised to be Olympic athletes. While they drove their children to train and watched them compete, they most likely utilized P&G products to clean uniforms and run the equipment.

While it's not a perfect ad to promote an event like the Olympic Olympics, P&G identified a message and story that resonates with people regardless of how they view it.

Utilizing everyday experiences in a wider context, P&G utilizes the power of advertising to bring a global story that is front and centre.

4. Always: #LikeaGirl

In the 2014 Super Bowl, Always, an apparel brand for women had an advertisement that was a hit for many and played up against the stigma.

Utilizing the women (and men) at different stages of their lives, The director asked actors in the commercial to perform the meaning of performing an act "like a girl." The young girls in the commercial showed their best efforts and didn't interpret the criticism as negative.

The message of the commercial was simple - girls, especially in puberty, can be just as talented as men. It is also a time of life in which young women start Always using products.

The campaign has had a huge success and is currently an initiative and social media trend which is still being used to this day.

Always makes use of advertising's power to address the individual challenges of their customers while looking back at a particular moment in our society.

5. Chipotle: Back to the Start

To highlight their philosophy of food production and sustainable practices, Chipotle crafted an animated video that portrayed the story of a farmer's journey to transform his land into a huge enterprise in a contaminated urban area.

The farmer is aware that he has an order to "go back to start" by pursuing a life that is sustainable in his farming.

The ad, with the Willie Nelson cover of "The Scientist," was aired at the time of the 54th Grammy awards.

Chipotle utilized the power of advertisement to increase awareness of the negatives of food production while also demonstrating to their customers that they're conscious of their health and well-being.

What Companies Can Learn From The Power of Advertising

For a great chance of results, companies must comprehend the power of advertisements. Through the lessons learned from the ads in this article, companies can figure out ways to use their own resources to develop advertisements that increase awareness, trigger an emotional connection or a feeling of nostalgia, reflecting everyday life, and much more.

By linking their products and services to universal messages, businesses large and small can leverage marketing to their advantage.

Seo:- Advertising is all about creating interesting and engaging content for consumers. These infamous ads are a great example of how to learn.