Find out how marketers are delivering exceptional experiences in new ways.
Marketers still have to adapt to significant disruptions over the past few years. However, buyers still expect marketers to provide personalized experiences and personalization.
The technology and data available to help are becoming easier to access.
Ascend2 and Oracle collaborated to survey 853 marketers in the US, Canada, India, the UK, and India. These results reveal what technologies and trends are helping marketers to pivot, connect with customers, and drive conversions.
Top challenges marketers are currently facing.
Thirty-eight per cent of marketers stated that maximizing performance across channels is one of the most challenging challenges they face. Digitally connected audiences are everywhere. They engage with content on a variety of devices and channels.
Marketers must keep up with customers, be consistent with their messaging and provide value. Customer feedback is the best way to learn how to please them online. Marketers can connect with customers using the right technology by capturing that data and adapting their strategies accordingly.
Tactics and technologies for marketing success
Forty-three percent plan to offer personalized content over the next year. This content will be easier to consume thanks to virtual events and videos. Personalization will allow marketers to put more emphasis on retaining customers than on acquiring new ones.
Which technologies can help?
- You can anticipate customer needs with a customer data platform (CDP).
- Content management systems (CMSs) allow you to manage and create new content.
- Customer loyalty programs reward customers who engage with your brand and incentivize them.
Go all-in on AI
Highly successful marketing strategies are a hallmark of the fifty-nine per cent who claim they cannot live without AI. A third of the marketers polled fear that AI won't be able to adjust campaigns and predict customer behavior.
AI increases efficiency and maximizes resources, particularly when it comes to repetitive, manual tasks like:
- Set up campaign workflows.
- Test different subject lines, copy and offers.
- Customizing content.
40% of marketers believe that AI can personalize offers and content in real-time.
Marketers are expecting big things this year.
A remarkable 94% of marketers believed their 2021 campaign was successful. 37% are positive that 2022 will be another successful year.
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