In 2022, Here Are all the Facebook Statistics You Should Know.
Facebook is, now known as Meta, is the most popular social media site on the web currently. It boasts 2.8 billion users per month and has the third-largest traffic worldwide. With this huge reach, businesses miss an enormous portion of their audience due to not having a comprehensive Facebook marketing plan.
If you're not using the proper Facebook marketing plan, Don't fret. The team at our Facebook advertising agency compiled an overview of the most popular Facebook data to ensure you are in the know and improve your strategy.
This overview of the industry to guide you and a fuel for your next steps by utilizing the most recent Facebook information and statistics and devise a effective and profitable Facebook marketing strategy for your business.
Facebook by the Numbers
Are you looking for fast Facebook statistics and facts? Check out Facebook by numbers to find out what the giant social network has done to affect the entire society.
* 2 * 2 Facebook is the second-highest downloaded application on the Google Play Store, just behind TikTok.
*3 * 3 Facebook is currently ranked third among top websites when it comes to traffic, a position that is second only after Google and YouTube in terms of traffic, and third only to YouTube and Google.
*12 - the number of posts that have been liked per month by an average Facebook user each month.
* 34 minutes spent on Facebook each day of an average person.
*59 - Percentage from the total social media audience that is reached through Facebook.
*93 - Percentage businesses that are active on Facebook.
Facebook Marketing Statistics
Facebook is among the most popular social media platforms to implement your social marketing strategy. Here are some tips to help you improve your marketing strategy
* Thirteen percent of Facebook users utilized Facebook to discover products that they could purchase on the internet in the year 2019 (eMarketer 2019, 2019).
Facebook Marketing services are well aware that Facebook is fast becoming the primary resource for everything online. Facebook data shows that people are using the platform to discover new products they can buy. With the introduction of Facebook Shops, it's no surprise that Facebook will be a major online retailer in the coming years.
*Seventy-eight percent of U.S. consumers have made purchases online due to their discoveries through Facebook (Kleiner Perkins, 2018)
A new report from Kleiner Perkins revealed some interesting Facebook marketing data. It revealed Facebook as the leading factor in the search for products, with 78 percent of U.S. adults between ages 18-34 quickly becoming the driver behind 55 percent of purchases made online.
* Facebook Stories are viewed by more than 500 million views per day (TechCrunch 2019, 2019).
Features such as Facebook Stories are just one of the many reasons why companies depend on Facebook for their business success. Despite the limited nature of interactions that are made with Stories, they have appealed to a variety of individuals, which makes it a vital component of every company's Facebook strategies for marketing.
* Nearly three-quarters of Facebook users check local business pages at least once per week (Facebook 2017).
A lot of local businesses use Facebook to conduct business, and with good reason.
Facebook Pages rank among the top used business tools available on Facebook as per Facebook statistics for 2022. A Facebook page allows you to post all the relevant information about your business, including your store's address and opening hours and contact information. It is also possible to regularly post posts, increasing engagement and allowing you to connect with your customers.
Facebook User Stats
Facebook is a great platform for a wide variety of users. If you're seeking insights to improve your marketing campaigns, understanding these Facebook data on users will help you enhance your ads' effectiveness in determining the right audience.
* Mobile Facebook statistics on users indicate that 98.3 percent of Facebook users use the platform through the mobile application (Statista 2021).
With the number two position as the most popular mobile application in the world, it's not a surprise to find that mobile is now taking precedence over the desktop as the most preferred method to connect to Facebook.
This is a testament to the massive reach Facebook has on mobile users. This is a great incentive for any Facebook advertising agency to improve their content and ads for mobile.
* Facebook boasts 2.41 billion active monthly users (MAUs). This is 12 percent more than year-over-year (YoY) by Facebook data for 2022 (Facebook 2021).
To clarify be clear, an active user can be defined as an account-based user who logs on within the 30 days following the date of measurement. In light of these Facebook statistics, it's evident that Facebook is the most popular social site on the internet and has more than 2.41 billion users. This is an increase of 7.18 percent increase in active users year-over-year.
Sixty-nine percent of Americans use Facebook. Facebook users (Statista 2021).
Although Facebook is loved by all ages, the majority of its users are adults. Of those who use Facebook, 70% say they use the site on a regular basis, while 49 percent do more than once every day.
Facebook Ads Statistics
Facebook is among the biggest ad-publishers online today, which is then second to Google by market share. Utilize our Facebook stats 2022 compiling below to help Facebook professionals in advertising companies to find out how to advertise on Facebook:
* According to Facebook advertising figures, Facebook's ad revenues hit a record $27.2 billion in the fourth quarter of 2020 (Facebook 2021).
Facebook statistics for 2022 revealed the following: 28.1 percent increase over its advertising revenues in the third quarter of 2020 when it surpassed an earlier highest record $21.2 billion. This is also in line with a 1,945.67 percent increase in advertising revenue for the fourth quarter of 2012.
In the case of any Facebook advertising agency with worth, it's evident it's true that Facebook is now a vital platform for advertising by brands and will not be going away anytime soon.
* The average cost per click for Facebook ads at the time of writing is $0.96 across a variety of categories and campaign objectives (Wordstream 2021).
Examining Facebook using numbers It is clear that Cost per Click (CPC) can be reduced by 12 percent more than the average YoY. This indicates Facebooks advertisements are more efficient than CPCs on LinkedIn ($5.26) and Instagram ($3.56).
* Facebook ads are likely to reach more than 2.18 billion individuals (Hootsuite 2020).
One of the biggest benefits of using Facebook for business is the huge reach of its ads. Although the average CPC for Twitter could be lower ($0.38) that Facebook's Facebook is still ahead of having a wider reach. With an estimated 2.89 billion users active, Facebook advertisers could access more than 75 percent of Facebook's viewers with their ads.
Facebook Video Statistics 2022
Suppose you're a Facebook advertising business gathering information regarding video ads or a local company gathering information to determine your strategy for video marketing. In that case, There's plenty of info to use in the following sections:
* Facebook Watch has an audience of over 1.2 billion people each month (Facebook 2020).
Facebook Watch is starting to become a potent marketing tool that Facebook marketing services should note. With a user base of more than 1.2 billion monthly users, It's a goldmine for your marketing strategies:
* Experts in Facebook advertising will get more attention for their video advertisements.
Influencers will have more opportunities to increase engagement via video.
* Facebook Live promises to be more lucrative for eCommerce companies.
* Videos that promote marketing will increase viewership via social media.
* The typical Facebook video has an average engagement of 0.26 percent (Hootsuite 2020).
This might appear tiny, but take into account the mean engagement rate of 0.18 percent. This means that video posts receive 44.4 percent more participation than an average Facebook post.
* 15% of all content posted on Facebook is composed of videos (Social Insider 2021).
Video content is now an important portion of content posted on Facebook and includes video natives, videos that live video ads, and Facebook Stories.
While it's far from Mark Zuckerberg's previous prediction that Facebook will be primarily video in 2021, it's significant progress towards this goal, considering that video content only comprised 11 percent of Facebook content in 2018. This is evidence of the increasing popularity of video and its value as an advertising and marketing tool. Professionals from Facebook's advertising agencies and experts must use this trend's growing popularity and make use of video ads.
What are good statistics for Facebook ads?
On Facebook Ads, the average video CTR ranges from 1.05 percent to 3.42 percent, depending on the user's age. CTRs for users aged 18 to 54 range from 1.05 percent to 1.35 percent. Users aged 55 to 64 have a CTR of 2.38 percent, while those aged 65 and up have a CTR of 3.42 percent. Older audiences should not be discounted, as they can be active participants on the platform..
How effective is marketing on Facebook?
Here's what the most recent data has to say: The total number of Facebook users (monthly active users) is 2.912 billion (January 2022) 1.929 billion people use Facebook on a daily basis (DAU) (January 2022) 66 percent of Facebook's monthly active users log in every day (January 2022).
How many marketers are using Facebook?
Facebook is used by 86 percent of US marketers for advertising. Consumers in the United States have discovered retail products to buy via Facebook in 78 percent of cases..
How do I find my Facebook statistics?
Go to your Page by tapping Pages. At the top of your Page, tap Insights. Log into Facebook from a computer to see more insights or export insights. Insights provide data on your Page's performance, such as demographic information about your audience and how people react to your posts..
Is Facebook a dying platform?
Facebook is still in the race, with two billion daily log-ins. The use of the Facebook app, on the other hand, has been steadily declining for years. In its 18-year history, Facebook has seen a decline in daily users, with half a million users abandoning the platform by the end of 2021..
Who uses Facebook stats?
Facebook: distribution of global audiences 2022, by age and gender. As of January 2022, it was found that 9.3 percent of Facebook's audience were women between the ages of 18 and 24 years, while male users between the ages of 25 and 34 years constituted the biggest demographic group on the social media platform..
Where is Facebook most popular?
When should you post statistics on Facebook?
According to a Buffer study, the best time to post to Facebook during the week and on Saturdays is between 1pm and 3pm. On Thursdays and Fridays, we discovered that engagement rates are 18 percent higher. During the week and on Saturdays, the best time to post to Facebook is between 1pm and 3pm..
What happened Facebook Analytics?
As of July 1, 2021, the standalone Facebook Analytics tool is no longer available. The Insights sections of Facebook Pages and Instagram Profiles are unaffected. As part of a larger effort to consolidate business tools, we retired Facebook Analytics..
Is Facebook still relevant for business 2021?
Because Facebook is still the most popular social media platform in 2021, it is still relevant to business. The network accounts for roughly 63.6 percent of all social media users. Businesses find it difficult to ignore Facebook because of its large audience..