SEO, also known as SEO, is too often thought of as a result of the content on a page that Google "reads" when crawling the site. Although things like the title tags as well as metadata descriptions and headers, and the written text on a page are definitely essential, video content is crucial to SEO. Including videos on web pages can help increase SEO. It's also extremely important to optimize conversion rates or CRO. SEO and CRO solutions work in combination to bring users to a site and make them make the desired decision - known as a conversion. Video is essential to both. What is the role of video in SEO? And what can it do to CRO? Find out here!
Why video is important to SEO
Understanding what Google is looking for when it crawls websites and what affects their SERP rankings (search result page) is required prior to responding to the inquiry, "how does video help SEO?" Google's algorithms consider the quality of a page's content as well as how relevant the content is to the original search query when determining which websites appear high in the SERP algorithm. Therefore, SEO services typically require optimizing the pages' content by including relevant keywords, ensuring that the text is grammatically correct, reads well, and making sure there's no duplicate content or creating content that's top-quality and keyword-rich; however, it's not the only thing. There is a belief that Google solely looks at the content on a webpage, but it also looks for other types of media like videos and images to discover everything a webpage offers so that the SERP of a search engine can be more relevant for users. According to Google, relevant, high-quality written content is great; however, relevant, high-quality content that is accompanied by video and images is superior. Websites that mix high-quality text and images are informative and varied, which can help boost SEO efforts. Therefore, it's obvious that videos and SEO share the same type of connection as textual content, as well as SEO, do.
It's not just about the relevancy and quality of the content; however - Google is also aware of the length of time people spend on a website when they visit. A website may have thousands of users per day visiting it; however, if they're only remaining for a few seconds, Google will not rank it high in the SERP. It is also obvious that a site doesn't have content that is of high quality. Think about the fact that visitors typically read only 20% of the content on pages and only go through it rather than reading it fully. That means that the addition of media such as video could keep visitors on a page longer, which is an increase in SEO efforts. As you can observe, there are lots of ways that video can enhance SEO.
Why video is important to CRO
If there's more relevant content available to be engaged with on a page, visitors will be there for longer. The longer they are engaged on a website, the more likely they will be to be converted. Video content will not just bring traffic to a website but will also keep people engaged as it offers them more content to read. In fact, 83 percent of video marketers say that video content has increased the amount of time that visitors stay on their site. Video on a landing page can increase conversion rates by as much as 80 percent!
It also assists CROs as consumers are more likely to purchase a product after having watched videos about it. This is due to the fact that people are more likely to retain an idea when they see the video rather than reading it. The human brain is wired to process visual information and can process it up to 60,000 times more quickly than text. So, when you have something significant to convey about your service or product, speaking it out through a video can convey the message to customers more quickly and efficiently than writing it in text.
Are you still not convinced? 54% of people are in favor of seeing more videos from their favorite brands. Video is by far the most effective kind of content that can grab people's attention and time.
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