The way that Airbnb emphasizes the bond between the host and the guest is an illustration of its branding strategy. This fosters personal connections between the parties and the development of trust. Customers are also reached by Airbnb by hearing about other people's experiences using the service..
4 Brand Growth Strategies
Here are four typical brand expansion techniques for companies looking to broaden their services or product lines. Line extension, brand extension, new brand strategy, and flanker/fight brand strategy make up the four brand strategies..
The ideal brand strategy outlines your brand's distinctive qualities, your mission and objectives, as well as how you plan to carry them out. A thorough brand strategy is developed by carefully considering all facets of your market, niche, product or service offerings, clients, and rivals..
The brand concept maps (BCM) methodology is a useful tool for assessing brand perceptions, which is a crucial component of customer-based brand equity. In order to understand how a brand and its associations are connected in consumers' minds, it is necessary to identify brand association networks..
How To Market Your Business