A company's brand identity is an essential part of its overall presence and identity. Companies who want to create a distinctive brand identity for their company should start with a clear brand concept. This includes all aspects of branding and marketing. Where do you start? Continue reading to learn more.
What is a Brand Concept?
Any brand's success begins with a brand concept.
A brand concept, or brand idea, is the overall idea or meaning behind a brand. It's used to provide consistency for a brand identity.
These key elements should be part of a brand's overall concept:
Your company's identity
Logos & other design elements
Statement of mission
It can be difficult to remember where to start with a brand idea when you have all these elements.
This article will discuss where brands and businesses should start when creating a brand identity for their company.
How to create a brand concept
Your mission is the first step.
Choose your name
Personalize your voice
Capture your essence
Think about design
1. Start with your Mission
Being authentic to your brand's values and mission is key to creating a brand identity. It will be easy to break down your brand concepts if your company knows the basics of your business.
Your best place to begin when developing your brand idea is to look within. Your business should know its offerings and what makes them stand out in the market. It is also important to understand who their target audience is. This will allow them to build trust with that demographic.
Although many brands in the food- and beverage industries face similar product competition, their marketing strategies are filled with creative content that helps them stand out.
PepsiCo. Cheetos is the most popular snack food. Over 21 flavours are available in the US for this crunchy and delicious snack made from corn puffs.
Cheetos' team has been pushing experiential campaigns to maintain its popularity as a pop-culture brand and appeal to younger customers.
The snack brand partnered with Forever 2 to offer a limited-edition collection of t-shirts, swimsuits and other items that featured colours and logos that were related to Cheetos.
Cheetos was a "lifestyle brand" among its fans, which led to the decision.
The company's retail branding was creative and helped it stand out in a competitive market for snack foods while reaching a new audience.
2. Choose Your Name
It is not easy to choose a memorable brand name. It is important to use naming services in order to find the perfect name for your company.
It is important to choose a brand that stands out and matches the message of your product.
Cheetos were invented in San Antonio, Texas, in 1948. Cheetos was originally called Cheetos. The name refers to Fritos as they were made with Fritos ingredients. The cheesy dust covering the delicious snack is what gives the "chee-" the name.
Before you settle on a name, research your competitors and find out what they are doing. The key to your brand's success is choosing the right name.
3. Personalize Your Voice
Your brand's voice is the way your brand communicates with your audience.
Cheetos uses Chester Cheetah for their brand messaging
The brand's animated mascot is loved for his outrageous attitude and humorous personality.
All external marketing and brand communication is supported by the resident "cool" cat.
Your brand's touchpoints should be your voice.
4. Capture Your Essence
How can you market the core of your brand's identity? Any collateral that your company may have, a tagline or slogan could be used to accompany it.
It is much easier to write a slogan or tagline if you have a clear voice and an identity.
Cheetos has used many slogans and taglines over the years to describe its mission and company exposure.
Their current tagline is "dangerously cutesy," which refers to their most well-known product.
The Flamin' Hot Cheetos product has been America's favourite snack for years. Flamin' Hot Cheetos is a fast and spicy snack that consumers love. It can also be used in other recipes, such as a Thanksgiving favourite.
Creative slogans and taglines add value to the products or services your brand is trying to market.
To find the right resource for your company, take a look at these top branding packages.
5. Design is about thinking!
After you have written all the copy and words for your brand, it's time to think about design.
Think about how to use the information you have already gathered to communicate your ideas visually using a logo, typography and other elements.
Cheetos packaging uses the same logo and colour scheme as its products to communicate with customers.
Although some might find the use of orange and red jarring, these brand colours are a good fit for Cheetos' marketing strategy, which mirrors their product closely.
When brainstorming colour ideas and other design elements, consider how your audience will see your choices, how they stand out from competitors and how they can communicate your brand message.
Get started with a clear brand concept.
Your company's vision, goals and visions should all be included in your brand concept. Your entire marketing strategy and brand are dependent on your base. Your audience will be connected to your brand easily if it is well-thought-out.
Take into account all the factors and see how your company will appeal to your target audience. Your business will be able to compete in the market if you have a solid brand strategy.
How do you develop a brand concept?
10-Step Brand Development Strategy:-
1. Consider your overall business strategy.
2. Identify your target clients.
3. Research your target client group.
4. Develop your brand positioning.
5. Develop your messaging strategy.
6. Develop your name, logo and tagline.
7. Develop your content marketing strategy.
8. Develop your website.
9. Build Your Marketing Toolkit.
10. Implement, Track and Adjust.
What should be included in a brand concept?
Brand identity, which consists of logos, typography, colours, packaging, and messaging, supports and strengthens an existing brand's reputation. A brand's identity draws in new customers while establishing a sense of familiarity with current ones. It faces both outward and inward..
How do you create a unique brand concept?
1. Examine your competition, value proposition, and audience.
2. Create a template for the logo.
3. Include language that you can use to interact, promote, and represent yourself on social media.
4. Be aware of the pitfalls.
5. Keep an eye on your brand to preserve its identity..
What are the 4 steps of branding?
4 Steps to Building a Successful Brand
1. Define the impression you want to leave.
2. Organize your company around this commitment.
3. Share your commitment.
4. Be dependable..
What is brand concept example?
A brand concept is made up of the central ideas that underpin a company's branding and tie its mission and objectives together. A brand concept is all about how a product or service makes you feel, and it serves as the foundation for developing a whole brand and marketing plan..
How do you write a brand concept note?
4 essential components make up a best-in-class brand positioning statement:
1. Target Market.
2. A description of the industry you operate in
3. Brand Promise (benefit, either rational or emotional).
4. The brand promise, Reason to Believe (RTB)..
What is brand concept map?
The brand concept maps (BCM) methodology is a useful tool for assessing brand perceptions, which is a crucial component of customer-based brand equity. In order to understand how a brand and its associations are connected in consumers' minds, it is necessary to identify brand association networks..
How do I make a good brand presentation?
1. Illustrate your concept. Image via Manual.
2. Showcase your creative process. Image via DesignBridge.
3. Distinguish your design from the old one. Image via Wolff Olins.
4. Go into detail.
5. Show your design's flexibility.
6. Prove it is adaptable.
7. Justify your color scheme.
8. Show off your typeface.
9. Put product packages in their best light.
10. Capture every application..
What are branding strategies?
A branding strategy, also known as a brand development strategy, is a long-term plan to accomplish a number of long-term objectives that ultimately lead to consumers recognising and favouring your brand..
Why do we need to know the concepts of branding?
In addition to being what leaves a lasting impression on consumers, branding is important because it lets customers and clients know what to anticipate from your business. It is a strategy for standing out from the competition and emphasising what it is about what you have to offer that makes you the better option..