Blog Details

The internet has made marketing more accessible by putting large corporations as well as mom and pop stores on the same level. In this age of digital marketing, it's essential to keep your toolbox full of new strategies and tactics. The competition can be fierce However, effectively making use of the tools you have available to you can help your business stand out the rest of the pack.

No matter what method of digital marketing you choose to use the design of your website is essential to make your brand appear authentic and reliable. Learn how to create an effective website that complements your marketing plan for content in the post below.

1. The importance of content marketing

Assuming that the taste is the same, are you more likely to purchase chips made by "Fryd" who sell their chips plainly as is, or "Fritz" which offers the recipe for a fast snack that you can make using chips?

Customers who are both current and potential clients are much more inclined to believe in an item when the company frequently provides reliable guidelines and details. Buffer is a tracking social media application that has gained a lot of popularity due to its open blog on social media analytics, as well as the internal operations of the company. Content marketing typically includes the dissemination of articles and blogs, however other types of media, such as podcasts tutorials and videos should be thought of as well. A well-planned content marketing strategy helps keep your brand top of mind at the forefront of the mind of buyers when it's time to purchase. It also gives your customer an opportunity to return and engage the brand if they're not in the market to purchase.

Companies that have a strategy for content benefit from a 30% faster increase in revenue than those that don't. Additionally, businesses with an effective content strategy enjoy between 5% and 10% better retention rate. It's also cost-effective. Content marketing is priced at around 62 percent less than traditional methods of marketing and generates around three times as many leads.

Your site is the first thing a potential customer will see, and it's crucial to create an excellent impression. An effective web design is vital to every aspect of the digital marketing strategy of a business which includes content marketing.

2. Designing an impactful website

Accessibility

Like brick and mortar stores has aisles that are simple to navigate and your website should be easily accessible. The relevant information must be simple to locate and understand. If a user is forced to go through page after page in order to locate what they are looking for, they'll go to a competitor's site instead. Drop-down menus and search bars help users find the information they need quickly. Mobile devices account for about 50% of the web's traffic globally, so your site should be designed to work with mobile devices and desktops.Mobile bounce rates range from 10 percent to 20% higher4 than desktops, making it crucial to keep the interest of the user.

The building should have accessible wheelchair access points, and the information on your website must be accessible to those who have hearing or visual disabilities. For people with visual impairments build a website that is compatible with screen readers that can read the text aloud. People who are deaf or hard of hearing are required to provide captions and transcripts for audio as well as videos. People with mobility issues might not be able a mouse in a proper way, therefore creating a website which can be navigated by only a keyboard makes your website accessible to people with disabilities.

Appearance

On the web the appearance of a website is like an attractive storefront located in the top of the line. The design and appearance of a site can either create or degrade trust with a client. It takes approximately 50 milliseconds to allow a visitor to make a decision of your site and decide if they'll visit or leave. The early days of the internet where you could put everything you have on one web page are gone. When used in moderation the use of bright colors are a great way to add a touch of glamour to your site, however using them too often can be distracting for users. Be sure to have an organized and clean layout that is appealing to users to browse. A messy and unorganized design can not only make the user turn away from your site and make your brand appear suspect and untrustworthy. No one wants to shop in a dark, secluded alleyway with a an unbalanced signboard regardless of the product they're selling.

Readability

Typography may not be as big lettering that appears out from the screen. Typography that is well-designed can be hidden. The readers don't always see the text that's well organized but they will even if it's not. Readability is affected by size, font and colour used to write the text. Choose a simple, clean font that has been designed for web use. Montserrat as well as Raleway are two great fonts that are accessible for gratis from Google Fonts. Keep a size of 16px to ensure that it is readable on all devices. Be sure the background and text are shades that contrast well. The safest choice is black and white. alternatives for blogs and articles. Make sure to balance text with enough white space to ensure that the eyes of the reader aren't damaged.

Use subheadings and headings in order to divide large pieces of text. Also, format the text in a way which allows readers' eyes to shift between words effortlessly. Don't let the final word in a sentence or paragraph hanging in an individual line. It disrupts the flow and makes the overall look boring.

User-friendliness

Make sure you arrange your information architecture so that visitors can navigate your site with ease. Be sure the pages are loaded quickly in order to keep your visitors' attention. Clickable buttons should be constant throughout your site and distinguished from non-clickable components. The content should be formatted in a manner that visitors can comprehend the meaning even with an instant scan.

One of the most neglected aspects of the user experience is error handling. Show the proper error message so that they can know the problem. It is possible to add some humor to add humor to an otherwise unpleasant experience. Check out Google's dinosaur-themed game, which can be played even while Google Chrome is not online. It diverts users from their unresponsive internet connection and provides a relaxing alternative that creates an impression of the company within the mind of the user.

Understanding

There's a reason that movies become more popular than reading, and the reason students get excited when a projector is brought out of the classroom. 65 percent of us use visuals, which is why it's crucial to utilize images whenever it is you can to convey the information. The image you choose to use should be relevant to the information being shared and be a valuable addition to it. Common images might seem like an easy option however they are not able to distinguish yourself from your competitors. Make sure to use custom-designed images or photos with an interesting background information. Videos and photos are meant to be simple to navigate through and not take up all of the screen. It is possible to use graphs and charts to make data more contextual to the user as well as break up any monotony in text. Infographics can make information more accessible and give the user something that is easy to share with their circle. They can also be a great reason to bring some character to the information being shared. The dull topic could be turned into a fun and lighthearted subject by using an informative infographic.

Content

However well-designed your site is, it's only the catchy hook. It is essential to entice your visitors by providing content that is relevant and trustworthy. Use language that your intended audience is familiar with and don't make use of unneeded terminology. Keep your blogs short and your podcasts enjoyable. Genuineness and originality are valued, so focus on real people who are likely to use your product, not just to search engines. The sci-fi films are accurate algorithms are changing however, instead of trying to create genocide, they're seeking at providing users helpful data.

3. Partnering with a digital content marketing agency

It is possible to repair the issue with your pipes (and you could accidentally cause a mini-flood) or engage plumbers. Making a marketing strategy for your business could be challenging, especially when you consider how large the market is. The hiring of a marketing agency is a smart investment for creating a brand and then promoting it online. A marketing agency that has a team of experts in marketing has the experience and knowledge to identify the most effective method for your business. They can also assist in scaling strategies to bring your message to a larger audience. It is also beneficial to understand the perspectives of those outside your business. They could provide you with more perspective than you weren't able to observe.

At AHIT We're committed to helping businesses grow through the development of advertising strategies that educate and convince their clients. Join us to receive professional content marketing services and also to customize a website to meet the requirements of your clients.