The following are the best performing business accounts with less than 10,000 followers: The average post engagement rate for accounts with less than 10,000 followers is 1.29 percent. The average post engagement rate for accounts with 10,000 to 10,000 followers is 1.0 percent..
Developing a Content Strategy for Instagram. Instagram photo posts are still the most popular type of content on the platform, possibly due to their ease of creation and editing, as well as their versatility..
Take a look at your Instagram Insights.
To get to this information, go to the top-right corner of the app and tap the bar chart icon. Tap the bar chart icon in the Instagram app to access Instagram Insights. The first analytics screen displays high-level insights for the previous week as well as week-to-week comparison statistics..
Instagram analytics are how you can figure out how well your posts and account as a whole are performing. While Instagram metrics are individual statistics, Instagram analytics aids in the interpretation of those statistics and the identification of patterns..
With 31.2 percent of Instagram users being between the ages of 25 and 34, this is the age group with the most users (Statista, 2021). 18-24 year olds are the second most popular age group on Instagram, according to statistics. With only 2.2 percent of Instagram users being 65 or older, this age group is the most underrepresented..
Improved content exposure: Instagram, far more than Facebook, Twitter, or any other social media website, allows you to build your brand image through pictures and videos. "But I can upload photos and videos to Facebook," you might object, "so what makes Instagram better?" Instagram is unique due to its user interface..
Not only has Instagram's growing popularity aided it, but the data also indicates that it is on the rise. According to eMarketer, by 2022, the number of monthly Instagram users will have risen from 804.4 million to 877.5 million. From a business standpoint, Instagram communities are a gold mine..
Instagram users on Android can participate in the Android Beta Program to get early access to new versions of the app. Join the programme to receive prompt responses and to help improve the Instagram for Android app for everyone..
The answers can be found in these Instagram advertising statistics.
According to a 2018 Socialbakers survey, celebrities created 438 million weekly engagements on Instagram, while media and businesses created 216 million and 192 million.
This is more than four times the total number of interactions generated by the same group on Facebook. Celebrities had only 149 million weekly interactions, while media and brands had 487 million and 45 million respectively.
The following Instagram insights were shared by Instagram itself:
• After viewing a brand or product in Instagram Stories, nearly 6 out of 10 users grew more interested in it.
• After seeing a product or service in Stories, half of the people polled went to the website to buy it.
According to a Facebook article from 2019, Instagram helps 80% of users decide whether or not to buy a product or service.
These Instagram statistics show that advertising your goods on the platform might assist you impact your audience's purchasing decisions. It won't be tough to expand your consumer base if you use your Instagram advertising firm to generate correctly targeted and engaging Instagram ads..
Instagram video is unquestionably exploding, thanks to features like Instagram Stories, video posts, IGTV, and Reels. Is Instagram video marketing, however, worthwhile for your company? What is the most effective method for getting the most out of videos? These statistics show us how to:
1. Videos receive two times the amount of engagement as other posts.
According to Mention's Instagram Engagement Report, video posts receive roughly 150 comments, which is much more than the 65 comments received by image posts. This helps to explain why Instagram ad specialists are putting more money into videos.
2. How-to lesson videos are quite popular among users.
How-to videos are the most popular type of Instagram video content, according to a Wibbitz report. Behind-the-scenes posts, interviews, and news coverage are also popular forms. This is something to think about as you plan out your Instagram video marketing approach.
3. The vast majority of people prefer to watch videos with audio.
Instagram claims that six out of ten people view Instagram Stories with the sound turned on.
Consider adding captions to your videos to expand your audience and make your material more accessible. Although this may appear to be more labor, a videography services firm may handle it for you..