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Email marketing refers to the act of sending a commercial message via email, usually to a group. Email marketing can be understood as any email sent to potential customers or current customers. Email marketing uses email to solicit donations, send advertising, request business, and solicit sales or donations. Email marketing strategies are often designed to accomplish one or more of the following primary goals: to build trust, loyalty, and brand awareness. This term refers to email marketing messages that are sent to improve a merchant's relationship with current or past customers, encouraging customer loyalty, repeat business, acquiring new clients or convincing existing customers to buy something right away. Email marketing is a way to increase customer loyalty and promote your business' products and services. Email marketing can be used to inform customers about new products and discounts. You can also use it to educate your customers about the benefits of your brand and keep them interested between purchases. You can do anything from it. Mailchimp helps you design, build and optimize your email marketing campaigns to maximize your marketing ROI.

Types of Email

Transactional emails

Transactional emails are often triggered by a customer's actions with a company. These communications must have a primary purpose to be classified as transactional or relationship messages. Triggered transactional messages can include password reset emails and dropped basket messages. They also contain purchase or order confirmation emails. Order status emails, order status emails, email receipts, and reorder emails. A transactional email serves one purpose: to provide information about the action that triggered it. Transactional emails have a high open rate (51.3% vs 36.6% for email Newsletters), which means they can be used to establish or extend email relationships with subscribers or customers, to answer questions and anticipate future needs or to up-sell or cross-sell products or other services. Many software companies that sell email newsletters offer transactional email support. This allows companies to insert promotional messages in transactional emails. Software vendors also offer transactional email marketing services. These include sending targeted, personalized email messages to customers and running specific campaigns (like customer referral programs).

Direct emails

Direct email sends an email to send a promotional message, such as a special offer or product catalogue. Companies often collect the email addresses of prospects and customers to send promotional messages. Or they rent them from service providers.

Tips for building your email marketing list

How do you create an email list that people will want to receive your emails? There are many ways to go about it, but all of them involve treating customers well and following best marketing practices. Don't buy email lists. Mailchimp is one of many email marketing companies that have strict policies regarding email addresses. This means that you cannot send emails to any purchased lists. Use lead magnets to encourage people to sign up for your messages. Sign up via custom signup forms to receive a discount for your first order. You might offer your new subscribers free shipping or a chance to win prizes when they sign up for your email list. These are just a few tips to help you create an email list. Pay attention to all applicable email regulations, both national and international. When sending automated emails, ensure you comply with all applicable laws and legal requirements in your region, such as the CAN-SPAM Act (USA), the Canadian Anti-Spam Law (CASL) or the General Data Protection Regulations (GDPR in the European Union, for the personal treatment information). These regulations are dependent on your location as well as the location of your subscribers. It is your responsibility to find out which laws apply to your situation. This article contains more information on how to avoid spam emails. You can have a conversation via email with your customers. Email can be a powerful marketing tool. However, it can also help your business in many other ways. You might consider taking a break from your usual marketing content to send surveys, thank customers for buying from you, follow up on abandoned carts, or simply say hello. It gives your audience the opportunity to give valuable feedback and also provides insight into the person behind your business.

Comparison to traditional mail

Advantages

Companies love email marketing for many reasons.

• Email marketing is much cheaper and more efficient than traditional mail. This is because the majority of the cost for email marketing falls on the recipient.
• An ESP (email service provider) is a tool that allows businesses and organizations to collect information about the behaviour of their recipients. Businesses and organizations can use the insights from consumer responses to email marketing to understand and make better use of consumer behaviour.
• Nearly half of American Internet users check email or send it on a daily basis. Emails sent between 1 and 5 a.m. local time are more popular than those sent elsewhere in the open and click rates.

Disadvantages

• Mid-2016, email delivery was still a problem for legitimate marketers. The report found that legitimate email servers had a delivery rate of 73% in America. Six per cent of these were considered spam, and 22% were not delivered. This is a significant drop in comparison to other countries. Australia delivered at 90%, Canada at 89% and Britain at 88%. France delivered at 84%. Germany delivered at 80%, Germany at 80%, and Brazil at 79%.
• Email marketing programs must be approved by companies before they are used.

Opt-in email advertising

Opt-in or permission marketing is email advertising that the recipient has consented for them to receive. An example of permission marketing is an email newsletter sent to customers by advertising firms. These newsletters inform customers about upcoming events, promotions, and new products. A company may request their customers to sign up for the newsletter at the point they purchase. With a foundation of opted-in contact information stored in their database, marketers can send out promotional materials automatically using autoresponders--known as drip marketing. Marketers can segment their promotional materials to target specific markets.

Legal requirements

Australia

The Australian Communications and Media Authority (also known as "ACMA") enforces the 2003 Australian Spam Act. The Australian Communications and Media Authority, commonly known as "ACMA", implements the 2003 Australian Spam Act. It defines unsolicited electronic mail, outlines how to unsubscribe from commercial messages, and provides other important information. Three fines of AU$110,000 were issued to Virgin Blue Airlines (2011) and Tiger Airways Holdings Limited (2012). Cellar master Wines Pty Limited (2013) received three fines.

Canada

On July 1, 2014, the "Canada Anti-Spam Law (CASL)" went into effect. CASL requires users to opt-in either explicitly or implicitly. The maximum penalties for non-compliance are CA$1,000,000 for individuals and CA$10 million for businesses.

European Union

The Directive on Privacy and Electronic Communications was adopted by the European Union in 2002. The Directive's Article 13 prohibits personal email addresses from being used for marketing purposes. The Directive creates an opt-in system, which allows unsolicited emails to be sent only with the consent of the recipient. This does not apply to business email addresses. Since then, the directive has been integrated into the laws in member countries. It is covered by the Privacy and Electronic Communications Regulations 2003 in the UK. This regulation applies to all organisations that use electronic communications for marketing purposes. In 2018, the GDPR imposed "various new requirements on businesses that collect, store, and personal process data from EU customers, which impacts email marketers". This includes users' rights to access their personal data and to have it deleted upon request.

United States

In direct response to growing complaints about spam email, Congress passed the CAN-SPAM Act of 2013. Congress decided that the US government was becoming more interested in the regulation and monitoring of commercial electronic mail. It also determined that commercial email senders should not lie to recipients about the content or source of the emails and that all recipients have the right to refuse them. For spamming an individual recipient, the act allows for a US$16,000 fine. It does not ban spam mail, but it does impose laws that prohibit misleading marketing techniques through headings that are "materially false" or misleading. Email marketers must adhere to certain conditions regarding their format, content, and labelling. Many email marketers in the United States use a service or software that ensures compliance with the act. There are many older systems that don't comply with the act. Services must also authenticate users' return addresses and provide a physical address. They can also offer a one-click unsubscribe feature and prohibit the import of lists of addresses purchased that have not been authorized.