eCommerce Marketing Strategies to Boost Your Sales
In addition to your regular digital marketing efforts, eCommerce marketing necessitates the use of particular methods. Your eCommerce marketing strategy must be centered on the consumers' purchase experience and tactics to improve it if you want to achieve meaningful, long-term success.
Organic revenue, targeted online traffic, click-through rates (CTR), and purchase conversion rates are some of the key performance indicators (KPIs) that your company will focus on. When it comes to eCommerce marketing, here are among the most important considerations.
You'll use a combination of tried-and-true methods as well as new and popular practices impacted by shifting search habits. There is no solution; each firm and eCommerce marketing will require their own system for influencing their target demographic. Even your eCommerce content marketing plan, for example, will not be entirely focused on driving visitors to your website.
Old school tactics, such as eCommerce email marketing, are still quite successful. If you want buyers to locate your stuff, you'll also require Search Engine Optimization (SEO). Each business must develop its own eCommerce SEO strategies focused on its own analytics and other data.
These are five starting tactics for raising your eCommerce marketing company's revenues, in no particular order:
1. Fully Responsive Design
A mobile-friendly design should be part of your eCommerce strategy. The growth of mobile shopping shows no signs of abating. According to statistics, 53.9 percent of smartphone users purchase online. Consider their dissatisfaction if your website is too large for their display size.
Making mobile-friendly site features is an important aspect of any eCommerce marketing strategy. Google rewards websites that are very responsive and penalises those that aren't. Consider mobile compatibility as a key component of your entire eCommerce SEO strategy.
This aspect of your eCommerce sales strategy is designed to make things easy for your visitors. Finding items, seeing product photographs, and scrolling through product descriptions should be simple for all users. Any eCommerce marketing company's professionals will tell you that site users don't always convert on the first visit. However, if you manage to make that first interaction as pleasant as possible, there's a good chance they'll return. And now it's time to go shopping.
There is no way to configure your site or business for each screen size individually. The first step in developing your flexible, mobile-first website is to choose an eCommerce digital marketing company with expertise and industry understanding.
2. Search Engine Optimization (SEO)
Creating a business website is merely the first step. In order for your target audience to find you in a crowded market, you'll need an eCommerce SEO plan to match your site development efforts. After all, having an eCommerce business that isn't accessible to your potential customers is pointless.
According to studies, 87 percent of today's buyers browse for items online before making a purchase, emphasizing the necessity of eCommerce optimization.
Ask every eCommerce digital agency, and they'll tell you that you should start with a site assessment. The content of your site, as well as the server-side data, must be thoroughly examined. This is an important aspect of technical SEO that should not be overlooked.
To use SEO best practises for an eCommerce website, do the following:
• Conduct keyword research that is related to your brand.
• For each product, use a separate keyword strategy.
• Analyze campaign performance using Conversion Rate Optimization (CRO).
• Optimize your website's content and product descriptions.
Improving the client checkout experience is related to the work part of SEO. It's a crucial component of any eCommerce sales strategy. According to statistics, 68 percent of shopping carts are dropped due to a bad checkout experience.
The following are the three most important things to avoid:
1. Payment alternatives are limited (provide at least four)
2. There is no progress bar accessible (should show customers how many steps are left)
3. Establishing consumer accounts (always allowing direct purchases)
This is true regardless of platform. Working with the top Shopify web designers, or any platforms for that matter, may help you get a lot further. Keep in mind that 70% to 80% of Google consumers are interested in organic search results. To avoid frequent errors, the top eCommerce marketing business can fine-tune your present plan and establish a one-of-a-kind, customized strategy.
3. Email Marketing for Ecommerce
Any digital marketing strategy should include customized eCommerce email marketing. Consider it a tried-and-true technique for reaching out to your ideal consumers. Is this a strategy for breaking into the market? It isn't required. The majority of individuals (49%) want to get emails from the brands they prefer.
You may send a variety of emails, including:
• Birthday Email: Allows you to stay in touch with current clients on their birthdays.
• New and Returning Client Welcome Email
• Shopping cart abdication: according to BI Intelligence, 63 percent of abandoned carts can be recovered.
• Newspapers: Increased consumer interaction base and web traffic
• Thank You Emails: Maintain Customer Relationships and Product Promotions with Thank You Emails
• Promotional emails: Inform clients about discounts and enhance sales volume with promotional emails.
You may utilize various forms of email campaigns, and the data offered by e - commerce marketing services can assist you in developing new ones. Digital marketing service providers' products assist you in gathering data about your consumers, rivals, and industry sector.
4. Paid Advertising
To get rapid, cost-effective results and boost your whole eCommerce marketing strategy, use pay-per-click (PPC) advertising in addition to SEO for eCommerce website traffic.
Do you recall seeing advertisements at the top of search engine results pages (SERP)? That PPC is currently in use. It's also a targeted strategy to broaden your audience. By integrating them into your eCommerce plan, you'll be able to optimize specific keywords to target a specific audience, particularly those who are ready to buy.
It's important to note that with PPC, you only pay when somebody clicks on your ad, which is why it's called "pay-per-click." Make sure to spend for these advertising as you develop your eCommerce marketing plan. Paid search advertisements, product listing ads, and display advertising are the three most prevalent sorts of ads you'll see.
1. Paid Search Ads: These display at the top of the search engine results pages (SERPs). They will rank as one of the organic results because they do not contain pictures. The user's search phrases provide the basis for this text-only ad. And include them in your eCommerce content marketing helps you to reach a more ready-to-buy audience, increasing the likelihood of conversion.
2. Product Listing Ads: Product listing ads are often recommended for shopping campaigns by professionals in either eCommerce digital marketing business. Your items will appear in relevant searches when you use product listing advertisements. It's compatible with Google Shopping, Amazon Advertising, and Walmart Marketplace.
3. Display Advertising: These are the ads you see on applications, websites, and even smartphone applications, and are also known as banner ads. The sort of material a person consumes is determined by their web history, the subjects they read on the web, and the type of information they consume. Customers can be re-targeted using them. As a powerful method for increasing brand recognition, incorporate them into your eCommerce strategy.
5. Content Marketing for Ecommerce
Everything linked to the creation of content for eCommerce enterprises is referred to as content marketing for eCommerce. Because so many consumers spend time on social media, you spend time generating social content as well. This is a new level of content creation for your website or online store.
The good news is that the Shopping function is now available on Instagram and other social media platforms. This is just another component to include in your eCommerce marketing strategy. Consider it a new trap you may set to increase sales.
Product branding on social media postings is an intriguing feature to investigate. Look for opportunities to incorporate this into your eCommerce sales approach. This is an organic search approach that enables you to enlist your items without having to sell a large number of them.
Other areas of attention, in addition to the social media content, might include:
• blog entries
• Frequently Asked Questions
• Information about the article
• Magnets made of lead
Reaching out to micro- and macro-influencers is another area of concentration. Micro-Influencers have 10,000 to 30,000 followers, and Macro-Influencers have a significantly larger following. When you reach out to influencers and use your influence to push your goods in front of more eyes, professional eCommerce marketing services will play a role.
Developing a One-of-a-Kind Strategy Mix
There are additional variables to consider when building a plan that works for your organization, in addition to content marketing for eCommerce as well as the other tactics discussed above. You'll need to create an eCommerce sales funnel, as well as conduct site audits and A/B testing, based on the stage of your campaign.
This is where the help of a seasoned eCommerce marketing services provider will be invaluable. AHIT is an eCommerce marketing firm with a track record spanning more than a decade.
Dealing with our eCommerce marketing firm is a team effort that involves a customized growth strategy for your business. Call +91 9664073873 or fill out this form to obtain a free quote from AHIT now.