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The success of a site's style is decided by aesthetics and the experience of users. An attractive design can impact the perception of a brand and credibility on a company's web page. Discover eight appealing web design concepts that B2B businesses can easily copy for their website design.

It's common knowledge that having a website is beneficial to companies. However, is it well-known that a website can be an important factor for customers seeking to make a purchase?

Studies have shown that 70% of people conduct research on an organization online prior to deciding to make a purchase from them.

It is essential that businesses of all sizes display an online presence that is visually appealing.

If your website has a simple or cool style, your business could incorporate key elements that will help your website shine.

What is an Aesthetic Web Design?

The term "aesthetic" refers to the aesthetic appearance of a site, mobile application, or another product. As it is a part of the layout overall and the user experience, aesthetic designs act as a representation of the business.

A well-designed website will naturally reflect the heart of the company by offering desired elements that connect to the target audience.

How Does a Well-Designed Website Benefit Businesses?

Websites must be the ideal combination of informative and visual content. Our society is one that is constantly moving and constantly on the move. It's crucial that your site's design conveys your message without a lot of noise.

A well-designed website can benefit companies through:

a. Making a good impression on your first visit

b. Assisting in the SEO strategy

c. Establishing trust and credibility with your target audience

d. Your business will be in competition with your rivals

e. Your customers know that you value the experience they have

f. Make use of aesthetic designs on your next website design.

8 Aesthetic Web Design Ideas

1. Icons

Web icons are an essential visual component of a pleasing design for your website.

Icons are visual clues that aid in communicating ideas on a web page. When properly used, icons can help prevent visitors from getting confused and help convey your message.

Home Chef is a meal planning kit service that has icons on its website. These icons serve to show how customers are able to "simplify" their meals using the flexible service.

In addition to framing important information, icons can also be a good way to separate sections that are viewed as being content-heavy and make your website more accessible and appealing for site customers.

2. Colour Schemes

The colors of your website's design should be consistent with your brand's aesthetic. Colors that are aesthetic go beyond design or background colors. The readability of colors for the text, icons, and buttons is crucial to attracting the eye.

The colors are distinct, but they should complement one another because of the message each color conveys.

Colors that can be identified as company colors, such as those seen in Mcdonald's logo, have become associated with the overall brand.

In the past, this fast-food chain has tried the use of yellow and red as the color of choice for their brand. The uniformity of their colors has helped customers easily recognize their brand. Their website is primarily yellow to emphasize important deals and promotions.

3. Buttons

If your company is trying to attract attention to specific items or a website section, buttons can help with navigation and function as small CTAs.

The McDonald's website McDonald's utilizes yellow icons to encourage users to click.

In addition to showcasing new offers or products, McDonald's uses their buttons to emphasize a crucial next step. For example, in their promotion of their seasonal Shamrock Shake, McDonald's encourages customers to purchase their app. It could also encourage users to install the application if they don't have it already.

Buttons on websites with an aesthetic design could highlight your company's purpose with a simple design.

4. Menu Design

A clean menu layout is an essential element of a visually appealing web page. If a website's menu is messy and unstructured, it will turn off potential customers.

The menu layout allows for clarity and organization that customers can rely on when choosing the event of a possible service or partner.

Home Chef's website has an options menu at the very top of its home page. In addition to icons that match each section of the website, The overall website is well-organized based on the most important information that users need to be aware of.

With the menu's stuck at the top, anyone visiting the site will not be lost in the specials, promotions, or menus.

5. Font Choices

The clarity of text is crucial to a website's overall aesthetic. Beware of fonts that are hard to comprehend or are too large.

Make sure your font has a basic design, and make sure that it stands out using the proper sizing.

The Anthem, a music venue located in Washington DC, uses its website for advertising forthcoming events and performances.

With bold fonts and colors that draw attention With bold fonts and colors, their "Just Announced" section is perfect for concertgoers.

Alongside the use of orange and white with a blue background to emphasize the upcoming events, The website also experiments with structure by designing its main headline - "Just Announced," with vibrant colors and an uppercase font. 

6. Artistic Imagery 

Pictures or images, when properly used, can greatly enhance a website's style.

If your site is using images, it's important to make use of them in the correct method. For instance, it's logical to include images when your business has a portfolio; however, when you offer services such as accounting, then it probably doesn't be a good idea to include pictures.

The Anthem contains photos of their forthcoming shows, as well as a link to purchase tickets if the show isn't sold-out.

Making an imaze of your vocal (or voices) can help make it easier for potential concertgoers to connect with the concert.

Make sure to use images in a responsible manner as a method to draw attention and not distract from the message of the site.

7. Layout Schemes

A great layout is crucial for aesthetic designs. If the layout is not good, bounce rates are most likely to rise.

A clearly defined layout design typically has a clear beginning place that helps users throughout the process.

To showcase the latest iPhone interactions, their site is designed to move using the scroll of the mouse, guiding prospective buyers through each feature of the gadget.

A pleasing layout can offer an improved user experience and enhance the image of the brand. Therefore an appealing design of the background can be a huge benefit to users. 

8. Text construction

In addition to fonts In addition, the location of text can also contribute to the design of your website.

Small text blocks enhance visually appealing, in contrast to massive chunks of text that can distract the reader. Small blocks of text can entice curiosity from visitors to your site.

As they promote the most recent iPad Air, Apple experiments with short paragraphs of text that draw attention to users.

They give important information, such as the date of launch, but also encourage those interested to either find out more about the launch or place an order.

It is crucial to remember that aesthetic web design concepts like icons and buttons could help in the overall structure of text and uniformity.

Explore Aesthetic Web Design Ideas for Your Site

A visually appealing web design is only one of the steps businesses can take to increase conversions and draw prospective customers. Explore the possibilities of which web design strategy is the most beneficial for your business. However, be sure to balance stylish and straightforward designs that are in line with your message.