Chatbot marketing engages users, provides information, and advertises goods or services using chatbots that are powered by AI..
Chatbots use AI and natural language processing (NLP) to understand user queries, respond in a conversational manner, and guide users through the marketing process..
Benefits include increased customer engagement, cost and time savings, lead generation, and better customer service..
Chatbots are available for use on websites, messaging apps, social media platforms, and email marketing campaigns..
Chatbots can automate certain tasks but cannot completely replace human interaction. They help to supplement human efforts..