5 Ways to Improve Your Slow-Loading Website
If you need an answer quickly, Google recommends a page load time of less than two seconds: "Two seconds is the threshold for ecommerce website acceptability." Google aims for less than a half-second." When it comes to customer service, speed is everything..
At least once a week, update your content. Add images and videos to pages - Not only search engines, but users, too, enjoy watching graphical and video content. Add related rich media content to your web pages to improve user and search engine optimization..
The speed of your website influences its ranking on Google as a direct ranking factor. Page speed has an impact on bounce rate and session time on your site, both of which have an impact on SEO..
Network congestion, bandwidth throttling and restrictions, data discrimination and filtering, or content filtering can all cause slow site speeds. If you notice slow speeds when visiting your website, you can test the connection by running a traceroute between your computer and your website..
The most common cause of website slowness is a large number of unoptimized images. While loading, high-resolution images can consume a lot of bandwidth. Uploading larger images and then scaling them down can increase the size of your web page unnecessarily, causing your website to load slowly..
You should aim for your website to load in three seconds, or two seconds if it's an ecommerce site. The two-to-three second mark is the tipping point where bounce rates skyrocket - in fact, 40% of consumers will abandon a site after waiting no more than three seconds..
The best way to determine what's slowing down your website is to use Google Chrome's performance tool or perform a performance audit with Google PageSpeed Insights. If you're using a mobile device, you'll want to use the speed audit method because Google's Chrome App lacks the necessary tool..
Here are some of the many methods for reducing page speed load time: