The marketing module provides an overview of the nature of marketing and explains how the marketing function fits into the overall structure of the company. The module also examines how actors other than the core marketing function participate in and engage in marketing activity..
The various components of the digital marketing process that come together to create an impressive, audience-oriented online marketing strategy for the growth and development of business enterprises are referred to as digital marketing modules..
SEO stands for Search Engine Optimization, and it is the process of optimizing a website's technical configuration, content relevance, and link popularity so that its pages are easier to find, more relevant and popular to user search queries, and, as a result, search engines rank them higher..
Digital marketing channels are platforms through which you can communicate with your target audience about your brand, product, or service..
Examples of digital marketing include:
Digital marketing is important because it connects a company with its customers while they are online and is effective across all industries. It connects businesses with ideal customers on Google via SEO and PPC, on social media via social media marketing, and via email via email marketing..
Return on Investment (ROI) is the measure of profit or loss generated by your campaign efforts in the world of digital marketing. A positive ROI means that a campaign makes more money than it costs, and a negative ROI means the opposite..
Search engine marketing (SEM) is a digital marketing strategy that is used to increase a website's visibility in search engine results pages (SERPs)..