Digital marketing in agriculture and agribusiness markets entails developing a strategy that directs both organic and paid traffic to your company's desired goals and KPIs..
Farmers can use digital marketing to reach out to multiple buyers and get higher prices for their products. It provides assistance to agricultural startups. Young farmers are ready to adopt digital marketing platforms as literacy levels in rural areas rise and agribusiness infrastructure develops..
Farmers and growers can use digital marketing in agriculture to expand their customer base and reach clients all over the world. Farmers can also sell their products on platforms that already have a customer base..
Channels where farmers can directly sell their produce to consumers have emerged as an alternative method of agriculture marketing. Apni Mandi (Punjab, Haryana, and Rajasthan), Hadaspar Mandi (Pune), Rythu Bazars (Andhra Pradesh vegetable and fruit markets), and Uzhavar Sandies are some of these channels (Tamil Nadu)..
Agricultural marketing is important not only for stimulating production and consumption, but also for hastening economic development. Agriculture marketing plays a dual role in economic development in countries with primarily agricultural resources..