The acquisition of new patients is crucial for dental practices. According to research, dentists need a minimum of 20 new patients each month to ensure business growth and success. It is a question of where dental clinics should search for new clients. We've listed the most effective 10 digital marketing strategies dentists can use to assist you!
Like other dentists, they might be preoccupied with dental services and might not have enough time to try out new marketing methods. But, in the present modern day and age of technological advancement, dental offices should recognize the importance of digital marketing strategies to dentists. The success of your dental practice shouldn't be limited to word of mouth. Instead, use tried-and-tested strategies to draw in new customers.
Knowing the latest and most innovative methods is important to reach your intended public. Utilize these tips and strategies to give your work an edge.
1. Make Use Of GMB
GMB, also known as Google My Business, is an opportunity for every business to present its services and products on the internet. The GMB listing is an official source of information regarding your dental practice's location, hours, pictures, and more that Google incorporates into various searches.
A comprehensive GMB listing can aid in promoting your business to people who are actively seeking dental care. Having a GMB as the primary component that makes up your regional SEO is important. The people around you are likely to turn to your dental office for any related service. According to a Think With Google survey, mobile searches for "dentists "... close to me" have increased by 200 percent or more over the past two years.
2. Make sure you are present in all The Business Directories.
Business directories are listings of a particular service/product/vertical as a reference for customers. Actually, Google in itself is the dictionary. Because a dictionary is an outsider, there are plenty of opportunities for potential customers to contact you via these directories. Like GMB, it also plays a significant role in the development of local SEO.
3. Make Sure You're Present On Social Media
Social media is now the hub of marketing. Most of the world is connected to social media, and they're more than simply surfing. More than 54% of people using social media use it to study things before making a purchase.
Social media does more than bring your brand's visibility. It can help establish a relationship between your customers and you. As dentists, you need to ensure that your patients are comfortable with your services, and social media can assist you in doing this. Social media platforms such as Instagram and Facebook let you build an online community of patients returning to you. It also provides a source of social proof that people highly value!
4. Show Your Expertise Through Blogging
The most effective way to demonstrate your expertise in this area is to educate your readers. It is possible to do this through a variety of methods, but the most effective method is blogging. Making well-written, personal content regularly on blogs, online articles, videos, and dental newsletters is a vital component in the marketing plan for online dentists.
The use of long-form materials that teach or provides the value your customers need will become more important in consumers' decision-making process. In other words, if you're not consistently producing top-quality material and your competitor is, you'll keep losing revenue.
5. Advertise Everywhere!
Using PPC ads is another way to ensure that your dental clinic will be on the first search results page (SERP) page. PPC advertisements, when employed efficiently, can assist you in posting lead-generating material and CTAs on the top of the results page for competitive keywords, connect with your customers at the appropriate moment and location and experience results more quickly than a longer-term SEO campaign.
Facebook Ads function similarly. Instead of users searching for terms, Facebook shows ads to the people you want to reach in their newsfeed based on demographic and behavioural data they've provided.
6. Ensure Your Brand Has Positive Reviews Online
Your online reputation for your practice could either make or break your practice. A negative review can smother your marketing plan for digital dentists. Additionally, online reviews are a crucial ranking indicator for SEO. Monitoring and controlling your online reviews can help improve your image and uncover issues that need to be addressed.
In addition, you should take action on any reviews. If you're responding to a happy client, you should address the person by name and express your gratitude promptly. It is also important to respond promptly to negative criticism and address them personally and apologize for not meeting your customers' expectations. Whatever the case, inform your customers that you appreciate your relationship with them.
7. Make Use Of Email Marketing And Marketing Automation
A marketing email campaign is more than simply sending out promotional emails to your current customers. You can make automated campaigns, too. Automated email campaigns are an assortment of emails that are automatically sent as a result of the actions of your customers or staff members. In reality, 69 percent of companies believe that automation can reduce wasted time.
There are a variety of ways to get the most value from marketing via email. When a new patient has been scheduled for an appointment, the automated email marketing campaign will provide the necessary instructions, welcome form, and so on in an email. After one week, the patient will get an email informing them of reviews which will be linked to the patient to Google reviews. In the end, they'll likely receive a letter asking for a recommendation from family and friends.
8. Have A Personal Website With All Your Details
A personal website is among dentists' most important elements of a marketing plan.
Are you running a mobile-friendly website? Or, to put it another way, do you know if your website is mobile-friendly? These days the majority of people conduct an internet search on smartphones than on desktop computers. Customers must be able to easily connect with your website via the go with a mobile phone. Additionally, calling tracking and scoring must be utilized at all times.
Make your website more efficient for conversions with a conversion-driven layout. Conversion is the proportion of people who visit your site and make a decision, for example, making a purchase, calling, or filling out an application. In this instance, enticing customers to schedule appointments or to call is the type of conversion you're seeking.
Your website must be easy to navigate; ensure your content isn't presented in an unorganized way. Real photos can also draw more users to the site. Be aware that a picture can be worth more than a hundred words; however, a video can convey an exact message to your customers. You might consider making a video to use as a high-converting tool.
9. Post Informational Videos on YouTube
People enjoy watching videos more than reading texts. Following Google, YouTube is the most used search engine, with around 3 billion monthly requests. But, online marketing for dentistry involves more than uploading instructional short films to YouTube. Utilize low-cost live streaming alternatives like YouTube Mobile Live Streaming, Periscope, and Facebook Live.
Therefore, making videos must be an integral element of the marketing plan for digital dentists.
10. Invest In A Long-Term SEO Strategy
SEO is an essential element of dental marketing strategies that are digitally based. People are drawn to search and select their dentists online, most likely in their own area, as we mentioned earlier in our list of digital marketing strategies for dentists. In addition, as we've mentioned previously, dentists are gaining new clients through local search experience.
Below are helpful tips to improve your website
a. Avoid "fluff" content.
b. Instead, leverage your dental expertise to inform potential customers about your offerings.
c. Create information specific to problems, complaints, and concerns that dental patients have.
d. A good keyword strategy can help you develop content ideas and provide keywords that you should use throughout your website (even locally optimized keywords! ).
We've finished our 10! It is always possible to contact an agency specializing in digital marketing to assist in transitioning into the digital age. AHITechno is a well-known digital marketing company located in Jaipur which has helped hundreds of companies in creating their digital presence. AHITechno team is committed to assisting their clients in the achievement of their digital objectives and is led by an experienced expert in the field of digital.